Succeeding with Product Discovery
Succeeding with Product Discovery
About the Bundle
Get two of my top-selling product management books at a discounted price of 25% off and take your skills to the next level!
Product discovery is an essential component of successful product management, but it's not enough to just master the techniques and practices. To truly succeed with product discovery, you need to be able to integrate it seamlessly into your overall product strategy and execution process.
The Succeeding with Product Discovery bundle is designed to give you everything you need to do just that. You'll learn what product discovery is, how it works, and how to make it an integral part of your product strategy process. You'll also discover how to use product roadmaps to align your product discovery efforts with your overall product strategy and goals.
Whether you're just starting out in product management or you're an experienced professional looking to take your skills to the next level, this bundle is a must-have resource.
Get it now at an exceptional price and start succeeding with product discovery today!
About the Books
Product Discovery
Outlearn Competition
The purpose of product discovery is to outlearn your competition.
With this book I want to help you getting started with product discovery at your organization.
Most people get excited when they first hear about our Product Discovery framework and are eager to try it. But the framework is the least important thing, what really matters is the mentality of the people around the product team.
Experience tells us that most companies struggle to put into practice these powerful principles and techniques in their context.
That’s the reason we developed the FAST method for effectively introducing Product Discovery in organizations.
This book is meant for companies developing software-based products or using software as an enabler of their product or service: market-facing B2B or B2C digital products and services, software products for internal use or embedded software.
Product Roadmapping in Practice
Planning your Product Strategy
As a product professional you will agree with me that product roadmaps can easily become a nightmare and they are the source of many of your headaches at work.
Perhaps you think you are using roadmaps wrongly or they are just a waste of time and a continuous source of arguments. But bear with me, Product Roadmaps serve a purpose.
Product roadmaps are central to product management work. But every week I hear how product managers still struggle with planning, creating, and communicating a compelling roadmap.
The Product Roadmap sits in the interface between product strategy and execution. It provides visibility, alignment, focus, and it is a communication tool. However, you cannot achieve the benefits of product roadmapping unless you do certain things properly.
This book is based on my experience working with Product Roadmaps in different organizations and it will provide you with a practical approach to introduce (or improve) product roadmapping into your product organization.
After working with many product teams, I learned that there is no single best way to roadmap. Because there are so many different types of products, companies and product managers, every roadmap is different.
As a product professional you must be clear about the purpose of product roadmaps: To clearly articulate where you’re headed, and to show your strategy to your stakeholders in a compelling way.
In this book we’ll talk about product roadmaps from two perspectives:
- The process of discovering, designing, and building the roadmap
- The continuous process of managing, updating, and evolving the roadmap.
You’ll learn:
- Product roadmap fundamentals
- Roadmap as a strategic tool
- How to design your roadmap
- How to manage your roadmap
- How to introduce and sell product roadmaps in your organization
- How to get started with product roadmapping, or relaunch your product roadmap
- How to improve product roadmapping with roadmap metrics
Why this Book?
The product roadmap is a very effective and necessary strategic tool, but in many cases its implementation is poor and causes friction and frustration.
The roadmap allows us to connect the product strategy and objectives with delivery in an agile and light way.
Its correct implementation goes far beyond a simple timeline with features. For that reason, I have written this practical book based on experience.
Here you can find everything you need to improve the product roadmap in your organization or to start from scratch.
This book is meant for companies developing software-based products or using software as an enabler of their product or service: market-facing B2B or B2C digital products and services, software products for internal use or embedded software.
Structure of the Book
The book is structured in five sections of three chapters each.
The first section is the most theoretical. But even though it is an eminently practical book, I think it is essential to start by exploring the product mindset and understanding the key role the roadmap plays and how it fits into the strategic fabric of the product organization.
In the second section we explore the fundamentals of the product roadmap from its fit into the strategic gear, the basic principles, and the benefits it brings to the modern product organization.
The third block is devoted to the actual artifact design, with a special emphasis on themes (or initiatives) and the most common design mistakes.
The fourth block is dedicated to roadmap management, including metrics to assess the effectiveness and performance of the roadmap. An aspect that in my opinion is given very little attention and is as important as a good design.
To finish, I offer you a method to effectively introduce the practice of product roadmapping in your organization, including an assessment to evaluate the current situation.
Enjoy!
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