Email the Author

You can use this page to email Peter Armstrong and Len Epp about A Million Lessons.

Please include an email address so the author can respond to your query

This message will be sent to Peter Armstrong and Len Epp

This site is protected by reCAPTCHA and the Google  Privacy Policy and  Terms of Service apply.

About the Book

When Peter Armstrong and Scott Patten founded Leanpub in 2010, they had a clear purpose: to create the best way to write and publish in-progress ebooks.

By “the best”, they didn’t just intend to develop the best toolchain and workflow for authors and publishers. They also intended to actually help authors make money from their writing. Even if you were just a few chapters in, even if your target audience were limited to only a thousand or so other experts in your field, Leanpub was supposed to help you actually get paid for all the work you do, writing and marketing your book.

Recently, Leanpub passed the point where it has helped authors earn more than $1,000,000. This is an important milestone for any bootstrapped startup: for us, it is a proof of concept, validating the Lean Publishing philosophy.

It’s also a big moment for us in another, very special sense. We’ve only reached this milestone because of the feedback we’ve received from our “early adopter” authors. Leanpub was built on the principles of Customer Development, which means that Leanpub authors are not just users. They are also contributors to the development of Leanpub.

So, this book is both a commemoration of an important milestone for a startup, and a tribute to our hard-working (and very smart) authors. It consists of transcriptions from the Lean Publishing Podcast and selected responses to a recent Leanpub author survey. We hope you enjoy reading about our authors’ careers, their interests, and their experiences as pioneers at the frontier of 21st-century publishing.

Peter Armstrong, Scott Patten and Len Epp

December 19, 2013 


About the Authors

Peter Armstrong’s avatar Peter Armstrong

@peterarmstrong

Instagram

Peter Armstrong is the founder and CEO of Leanpub. He has over two decades of experience in software, including eight years as a developer at Silicon Valley startups. He founded Ruboss in 2008, and launched Leanpub in 2010.

Peter coined the term Lean Publishing. Lean Publishing is the act of publishing an in-progress book using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do.

Peter is the creator of Markua, the Markdown dialect used on Leanpub. He is the author of a number of books, including Lean Publishing, Aphantasia and Programming for Kids. He has a BSc in Computer Science and Psychology from the University of Victoria, and he and his wife live in Victoria, BC.

Len Epp’s avatar Len Epp

@lenepp

Instagram

Len is co-founder of Leanpub. He is the host of the Leanpub Frontmatter pocdast.

Logo white 96 67 2x

Publish Early, Publish Often

  • Path
  • There are many paths, but the one you're on right now on Leanpub is:
  • Amillionlessons › Email Author › New
    • READERS
    • Newsletters
    • Weekly Sale
    • Monthly Sale
    • Store
    • Home
    • Redeem a Token
    • Search
    • Support
    • Leanpub FAQ
    • Leanpub Author FAQ
    • Search our Help Center
    • How to Contact Us
    • FRONTMATTER PODCAST
    • Featured Episode
    • Episode List
    • MEMBERSHIPS
    • Reader Memberships
    • Department Reader Memberships
    • Author Memberships
    • Your Membership
    • COMPANY
    • About
    • About Leanpub
    • Blog
    • Contact
    • Press
    • Essays
    • AI Services
    • Imagine a world...
    • Manifesto
    • More
    • Partner Program
    • Causes
    • Accessibility
    • AUTHORS
    • Write and Publish on Leanpub
    • Create a Book
    • Create a Bundle
    • Create a Course
    • Create a Track
    • Testimonials
    • Why Leanpub
    • Services
    • TranslateAI
    • TranslateWord
    • TranslateEPUB
    • PublishWord
    • Publish on Amazon
    • CourseAI
    • GlobalAuthor
    • Marketing Packages
    • IndexAI
    • Author Newsletter
    • The Leanpub Author Update
    • Author Support
    • Author Help Center
    • Leanpub Authors Forum
    • The Leanpub Manual
    • Supported Languages
    • The LFM Manual
    • Markua Manual
    • API Docs
    • Organizations
    • Learn More
    • Sign Up
    • LEGAL
    • Terms of Service
    • Copyright Policy
    • Privacy Policy
    • Refund Policy

*   *   *

Leanpub is copyright © 2010-2025 Ruboss Technology Corp.
All rights reserved.

This site is protected by reCAPTCHA
and the Google  Privacy Policy and  Terms of Service apply.

Leanpub requires cookies in order to provide you the best experience. Dismiss