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About the Book
This book is for organisations starting their UX journey. It will help to address the basics such as defining what UX is; the importance of research; how UX is a process and not a job title; and where business value comes from improving efficiency, effectiveness, and satisfaction.
There is practical guidance for building a business case and identifying the key investments required in people and process that will bring about the change needed to deliver success. Implementing UX is brought to life through the UX Lifecycle, a methodology framework that was born out of real life successes. At the heart of the UX process is the most important stakeholder - the user!
Clive and Jeremy have helped businesses from start-ups to enterprises derive value from UX. While running their own UX consultancy they created and applied the UX Lifecycle. Since then they have both continued to grow their knowledge through implementing UX solutions and learning from others. This book will answer the questions that they have been asked time and again by businesses seeking to embrace and leverage UX.
About the Authors
Jeremy is Head of UX for Talis, an Independent Software Vendor providing solutions to the education market. Before Talis Jeremy co-founded Howard Baines, a London based UX consultancy, with Clive Howard. Howard Baines’ UX Lifecycle approach helped organisations ranging from startups to enterprises realise measurable business value through UX. Jeremy has a background in Graphic Design but developed a deep understanding of technology through founding his own ‘shopping list’ technology Startup, which was acquired. He is an evangelist for technology and UX having appeared in numerous publications and at events.
Clive is Principal Analyst at a boutique software industry analyst firm, where he is responsible for UX research. Prior to that Clive co-founded Howard Baines, a London based UX consultancy, with Jeremy Baines. Howard Baines’ UX Lifecycle approach helped organisations ranging from start-ups to enterprises realise measurable business value through UX. Clive started his career as a web developer working for one of London’s first web agencies. There he developed an appreciation for the importance of design and usability to the success of technology projects. Clive has written extensively on UX and other technology areas in a variety of publications and has appeared at leading industry events.