Up The Ante
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Up The Ante

The Ultimate Guide To Creative Pricing for Visual Artists & Designers

About the Book

Calling all visual creators!

Are you unsure how to price your creative services?

Do you want to charge higher rates, but worried about scaring clients away?

Are confidence issues leading you to undervalue and undercut yourself?

This book has been designed to provide visual creators with the tools needed to not only charge appropriately for creative services (factoring in skill, time & economic value) but to also offer working strategies to attract clients ready and willing to pay what you deserve.

Included within this e-book:

  • Value based pricing formulas.
  • Tier based pricing formulas.
  • Time based pricing formulas.
  • E-mail Template: How to 'Explain increased rates to existing clients.'
  • How to: Providing a premium service to command premium rates.
  • Printable worksheets & templates.

About the Author

Kei Maye
Kei Maye

Hi! I'm Kei, a Creative Consultant & Digital Artist from London. I create tools and resources to support visual artists & designers.

Involvement in the visual creative arts, spanning 15 years across a number of disciplines; graphic design, pattern design, illustration & teaching.

Table of Contents


Is The Price Right?

Finding The Balance.

Swooping Too Low.

Pricing Methods & Formulas

Hourly Pricing: Breakdown

Hourly Pricing: Suitability

Hourly Pricing: Rates of Pay Guide

Art & Design for Business

Going Premium

Increasing Service Value

How To: Provide A Valuable Premium Service

Misplaced Methods: Scenario Analysis

Value Based Pricing

Hourly Rate & Efficiency

Value Based Pricing: Implementation

Quote Request Template

Method: Tier Based Pricing

Method: Tier Pricing Quick Formula

How To: Creating A Quote

Create A Quote Formula.

Tricky Conversations

What's your type? Identifying Different Customers

What's Your Budget?

Tricky Conversations: Low Budget Clients

Raising Prices: The Fear


How To: Attracting Higher Paying Clients

Printable: Client Growth Worksheet

Breaking The News: Return Clients

Template: Increasing Rates With Existing Clients

Getting Out Of Your Own Way

Understanding Your Worth


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