Up The Ante
Up The Ante
The Ultimate Guide To Creative Pricing for Visual Artists & Designers
About the Book
Calling all visual creators!
Are you unsure how to price your creative services?
Do you want to charge higher rates, but worried about scaring clients away?
Are confidence issues leading you to undervalue and undercut yourself?
This book has been designed to provide visual creators with the tools needed to not only charge appropriately for creative services (factoring in skill, time & economic value) but to also offer working strategies to attract clients ready and willing to pay what you deserve.
Included within this e-book:
- Value based pricing formulas.
- Tier based pricing formulas.
- Time based pricing formulas.
- E-mail Template: How to 'Explain increased rates to existing clients.'
- How to: Providing a premium service to command premium rates.
- Printable worksheets & templates.
About the Author
Table of Contents
Introduction
Is The Price Right?
Finding The Balance.
Swooping Too Low.
Pricing Methods & Formulas
Hourly Pricing: Breakdown
Hourly Pricing: Suitability
Hourly Pricing: Rates of Pay Guide
Art & Design for Business
Going Premium
Increasing Service Value
How To: Provide A Valuable Premium Service
Misplaced Methods: Scenario Analysis
Value Based Pricing
Hourly Rate & Efficiency
Value Based Pricing: Implementation
Quote Request Template
Method: Tier Based Pricing
Method: Tier Pricing Quick Formula
How To: Creating A Quote
Create A Quote Formula.
Tricky Conversations
What's your type? Identifying Different Customers
What's Your Budget?
Tricky Conversations: Low Budget Clients
Raising Prices: The Fear
Growth
How To: Attracting Higher Paying Clients
Printable: Client Growth Worksheet
Breaking The News: Return Clients
Template: Increasing Rates With Existing Clients
Getting Out Of Your Own Way
Understanding Your Worth
Closing
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