Ved Sen has worked at the interface of business and emerging technology for 20 years. He grew up in India and after degrees in Economics and Business, stumbled into the technology industry in 1997 with the advent of the Internet. With prior experience in sales, marketing, advertising and journalism, he has always approached technology with a business first mindset. Over the past two decades his work has spanned start ups and stints at large corporations. He has worked across a number of businesses including retail, banking, utilities, media and broadcasting, insurance, consumer goods, and manufacturing. He is fascinated by the impact of technology on business, society and culture. Ved was born in India but has lived in London for 14 years now. He currently works as a Digital Evangelist at Tata Consultancy Services, UK.