Jodie Burchell is the Developer Advocate in Data Science at JetBrains and was previously Lead Data Scientist in audience generation at Verve Group Europe. After finishing her PhD in psychology and a postdoc in biostatistics, she has worked in a range of data science and machine learning roles across the fields of search improvement, recommendation systems, NLP, and programmatic advertising. You can see more of her work at her blog, Standard Error.