Product Discovery
Product Discovery
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Product Discovery

This book is 60% complete

Last updated on 2020-07-23

About the Book

This book features real-life stories from product development, traps and fallacies that you should avoid, mental models and frameworks to build the right product. The contents are both theoretical and practical in nature.

About the Authors

Martin Christensen
Martin Christensen

I'm an Agile and Product Discovery coach. I coach individuals, teams and organizations to be more effective and efficient with product and service development.

Marcus Castenfors
Marcus Castenfors

I'm a startup founder and Product Discovery coach at Crisp. I coach teams, individuals and organizations to build better products for their customers.

Table of Contents

  • Introduction
    • The structure of the book
    • Acknowledgements
    • Feedback
  • Building the wrong product
    • A story about product
    • Product is hard
  • Building the right product
    • Enter Product Discovery
    • Product Discovery principles
    • Discovery and Delivery
    • Frameworks
  • Holistic Product Discovery Framework
    • A simple value-focused model
    • Three qualities in harmony for successful products
    • One historically viable process
    • Four stages for clarity
    • The powerful holistic framework
    • Common methods that fulfills the framework
  • Product Discovery Playbooks
    • First, what is a Playbook?
    • Known vs. Unknown
    • Holistic playbook
  • The currency of Discovery and Delivery
  • Conclusion
    • Feedback

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