Product Discovery
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Product Discovery

A no-nonsense guide to building effective products and services

About the Book

This book features real-life stories from product development, traps and fallacies that you should avoid, mental models and frameworks to build the right product. The contents are both theoretical and practical in nature.

About the Authors

Martin Christensen
Martin Christensen

I'm an Agile and Product Discovery coach. I coach individuals, teams and organizations to be more effective and efficient with product and service development.

Marcus Castenfors
Marcus Castenfors

I'm a startup founder and Product Discovery coach at Crisp. I coach teams, individuals and organizations to build better products for their customers.

Reader Testimonials

Davor Tomic
Davor Tomic

Starting with Product Discovery can be a daunting task, and not for the lack of resources or opinions out there. If you're looking to make a strong first/next step into learning more about Product Discovery and establishing it as an integral process in your org, start with this book. It will give you everything you need, and only what you need. After reading it, you will feel confident to start and ready to answer any challenges you might meet on your way to product discovery excellence!

Table of Contents

  • 1 Introduction
    • 1.1 The structure of the book
    • 1.2 Acknowledgements
  • 2 Building the wrong product
    • 2.1 A story about a product
    • 2.2 Product is hard
  • 3 Building the right product
    • 3.1 Enter Product Discovery
    • 3.2 Product Discovery principles
  • 4 Holistic Product Discovery Framework
    • 4.1 Frameworks
    • 4.2 A simple value-focused model
    • 4.3 Three qualities in harmony for successful products
    • 4.4 Addressing risks
    • 4.5 One historically viable process
    • 4.6 Four stages for clarity
    • 4.7 The powerful holistic framework
    • 4.8 Methods that can be used in the framework
    • 4.9 The power of triangulation
  • 5 Product Discovery playbooks
    • 5.1 Known Playbook focused on user value
    • 5.2 Unknown Playbook focused on user value
    • 5.3 Strategic Product Discovery - an example
    • 5.4 Feasibility Discovery in a nutshell
  • 6 Discovery and Delivery sitting in a tree…
    • 6.1 Switching mindsets
    • 6.2 Adapting to the context
    • 6.3 Structure and understanding
    • 6.4 Cadences and signals
    • 6.5 Risks and wholeness
  • 7 How to get started
    • 7.1 A primer on cultural change
    • 7.2 Change Management
    • 7.3 Building Blocks for Change
  • 8 Conclusion
  • 9 Frequently Asked Questions
  • Notes

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