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About the Book

This book features real-life stories from product development, traps and fallacies that you should avoid, mental models and frameworks to build the right product. The contents are both theoretical and practical in nature.


About the Authors

Martin Christensen’s avatar Martin Christensen

@m8rt

I'm an Agile and Product Discovery coach. I coach individuals, teams and organizations to be more effective and efficient with product and service development.

Marcus Castenfors’s avatar Marcus Castenfors

@mcastenfors

I'm a startup founder and Product Discovery coach at Crisp. I coach teams, individuals and organizations to build better products for their customers.

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