Tap Into Mobile Application Design
Tap Into Mobile Application Design
Tap Into Mobile Application Design

This book is 70% complete

Last updated on 2019-07-15

About the Book

Bottom line: in a world that is saturated with mobile devices and mobile apps, no one wants to download and install your app. Does that sound harsh? Unfortunately, it's a reality. Skepticism and a reluctance to install yet another app is the default view of the vast majority of consumers. Sadly, we have conditioned mobile users to expect mobile apps and experiences are lame, buggy and underwhelming. It doesn't mean we have an impossible task ahead of us, it just means we have a lot of hard work ahead of us. We have to be strategic about what we build and why. We have to move beyond superficial designs that may claim to do a lot, and look pretty, but let people down after they install them. The focus of this book is on creating an app that people find both useful and compelling so at the minimum they don't regret installing it.

Developing a mobile app that people will want and use often is not easy. Similarly, this book does not offer easy solutions. The book goes into a lot of detail about people, mobile technology, and great user experience to help you create the best app you possibly can. That means at a minimum mobile applications should be engaging, reliable, usable and solve real problems for real people.

There is much more to design than the user interface, user interactions and great art and content, as important as those are. With mobile technology, there are additional factors to take into account to ensure that people can have a great experience with your app whenever, and wherever they are. This book explores those factors and takes you beyond the superficial so that you can understand how mobile technology is used, how it works, and how mobile technology can be used well in your own designs.

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About the Author

Jonathan Kohl
Jonathan Kohl

Jonathan Kohl is experienced in product management & design, project management and testing on mobile application projects for smartphones, tablets and wearables. Jonathan is an internationally recognized consultant and technical leader. Based in Calgary, Alberta, Canada, he is the founder and principal software consultant of Kohl Concepts, Inc. Jonathan helps companies define and implement their ideas into products, works with leaders helping them define and implement their strategic vision and helps technical teams create great application experiences.

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