In a world that is saturated with mobile devices and mobile apps, no one wants to download and install your app.
Does that sound harsh? Unfortunately, it's a reality.
People are reluctant to install yet another app that may have limited value, is unreliable and difficult to use, or it's just plain old shady and spies on them. Sadly, we have conditioned mobile users to expect mobile apps and experiences are lame, buggy and underwhelming. It doesn't mean we have an impossible app design task ahead of us, it just means we have a lot of hard work to do. We have to be strategic about what we build and why. We have to move beyond superficial designs with bold claims that let people down after they install them.
The focus of this book is on creating an app that people find both useful and compelling and don't delete after using it. To avoid that fate, your mobile application should be engaging, reliable, easy to use, and solve real problems for real people.
Developing a mobile app that people will want and use is not easy. There is much more to design than the user interface and how the app looks. There are additional factors to take into account to ensure that people can have a great experience with your app whenever, and wherever they are. This book explores those factors and takes you beyond the superficial. There is a lot of detail on how mobile technologies work, where people use mobile apps, and how to incorporate tech and people in your designs.
WARNING: This book does not offer easy solutions. It's long and detailed, and there are topics that aren't easy to read. If you are looking for a simple how-to guide, this book won't be for you. While it isn't easy, it will to help you create the best app you possibly can.
