Learning to Fail
Last updated on 2015-09-11
About the Book
Despite everyone usually knowing the basics (and sometimes much more) of social media, there always seems to be something holding some people back from truly 'getting it.' That 'something' seems to be fear; 'what if something I say gets taken out of context?' 'What if someone trolls me?' 'What if we don't have loads of followers straight away?'
Whether you're an experienced marketing professional looking to understand and use digital marketing more effectively, or an academic looking to use social media to support your course, this eBook is about learning to not be afraid to make mistakes online, to take risks and to genuinely understand the constantly shifting way your audience now communicates.
Featuring interviews with key figures from Sprout Social, Buzzfeed, BBC and a whole host of UK universities, this is essential reading for anyone interested in using social media as a marketing tool within a university.
The Leanpub Unconditional, No Risk, 100% Happiness Guarantee
Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms