Learning to Fail by David Allen [Leanpub PDF/iPad/Kindle]
Learning to Fail
Learning to Fail
Learning to Fail

Last updated on 2015-09-11

About the Book

In my day job, I sometimes train staff at a UK university how to blog and use social media to promote or support their professional persona, project or course...

Despite everyone usually knowing the basics (and sometimes much more) of social media, there always seems to be something holding some people back from truly 'getting it.' That 'something' seems to be fear; 'what if something I say gets taken out of context?' 'What if someone trolls me?' 'What if we don't have loads of followers straight away?'

Whether you're an experienced marketing professional looking to understand and use digital marketing more effectively, or an academic looking to use social media to support your course, this eBook is about learning to not be afraid to make mistakes online, to take risks and to genuinely understand the constantly shifting way your audience now communicates.

Featuring interviews with key figures from Sprout Social, Buzzfeed, BBC and a whole host of UK universities, this is essential reading for anyone interested in using social media as a marketing tool within a university.

About the Author

David Allen
David Allen

David Allen is a Digtial Marketing Manager at Birmingham City University, where he nudges academics into blogging. bangs on about usability and spins multiple digital media plates.

He lives in Wolverhampton, with his wife Kat and excessively Instagrammed dog, Louie.

The Leanpub Unconditional, No Risk, 100% Happiness Guarantee

Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms

Write and Publish on Leanpub

Authors and publishers use Leanpub to publish amazing in-progress and completed ebooks, just like this one. You can use Leanpub to write, publish and sell your book as well! Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks. Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. It really is that easy.

Learn more about writing on Leanpub