Email the Author
You can use this page to email David Allen about Learning to Fail.
About the Book
In my day job, I sometimes train staff at a UK university how to blog and use social media to promote or support their professional persona, project or course...Despite everyone usually knowing the basics (and sometimes much more) of social media, there always seems to be something holding some people back from truly 'getting it.' That 'something' seems to be fear; 'what if something I say gets taken out of context?' 'What if someone trolls me?' 'What if we don't have loads of followers straight away?'
Whether you're an experienced marketing professional looking to understand and use digital marketing more effectively, or an academic looking to use social media to support your course, this eBook is about learning to not be afraid to make mistakes online, to take risks and to genuinely understand the constantly shifting way your audience now communicates.
Featuring interviews with key figures from Sprout Social, Buzzfeed, BBC and a whole host of UK universities, this is essential reading for anyone interested in using social media as a marketing tool within a university.
About the Author
David Allen is a Digtial Marketing Manager at Birmingham City University, where he nudges academics into blogging. bangs on about usability and spins multiple digital media plates.
He lives in Wolverhampton, with his wife Kat and excessively Instagrammed dog, Louie.