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Luke Szyrmer is the bestselling author of Launch Tomorrow and an innovation consultant. He helps companies speed up and improve new product development. Luke got into innovation by successfully validating a number of not-so-great startup ideas using landing pages and paid advertising. As he validated that there was unmet demand for a book on this topic, he wrote it. Luke helps primarily with the early or seed stage, by connecting product and marketing together with clear messaging around the product. Often, customers succeed when they quickly identify and discard a bad idea. Also, his readers and customers have gone on to achieve 9 figure exits using the techniques in his work.