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You can use this page to email Luke Szyrmer about Launch Tomorrow.
About the Book
This book is about that side project of yours. Regardless of whether you are a hacker or a hustler, this book will show you there is much more to landing pages than button colors. In this book, you will discover:
- How to lay bare your chosen market so that you can enter it effectively
- Finding an effective source of customer acquisition for both validation and sales, so that you can acquire prospects and customers like twisting a spigot handle
- Using previously unavailable quantitative tools for fast early-stage validation
- How to find the right audience for a product, and prove ready to pay for a product, even if you don't have one yet
- Positioning a product relative to other products, so that it stands out and attracts
- Confidently test a product idea to prove unmet demand exists
- Determine and test a clear go-to-market strategy
- How to ethically convince people to convert if you’re just starting up and don't have a track record yet
- Strategies for focused market entry, in order to conserve your limited resources while learning about your target market
- Which metrics actually matter when making your early (or even first) sale
- The critical yet often overlooked components of using a landing page successfully (it’s not what you think)
- Specific case studies of how landing pages were used as minimum viable products, far from the typical split test you see in on-line marketing
- Examples of initial landing pages of the multi-billion dollar tech giants
- What keywords to target, in order to make that first sale!
The fact of the matter is, you need hard-hitting, street-smart, ideally quantitative tactics that produce results. Relevant to your competitive landscape. Easy to implement in your business. With the right product strategy, you will outexecute your competitors.
About the Author
Luke Szyrmer is the bestselling author of Launch Tomorrow and an innovation consultant. He helps companies speed up and improve new product development. Luke got into innovation by successfully validating a number of not-so-great startup ideas using landing pages and paid advertising. As he validated that there was unmet demand for a book on this topic, he wrote it. Luke helps primarily with the early or seed stage, by connecting product and marketing together with clear messaging around the product. Often, customers succeed when they quickly identify and discard a bad idea. Also, his readers and customers have gone on to achieve 9 figure exits using the techniques in his work.