Digital-First Events
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Digital-First Events

Your Step-by-Step Guide to Building Engaging Community Experiences

About the Book

This book will serve as a framework as you dive into building your own digital-first events and conferences for your community from the ground up. This is a step-by-step guide starting from ideation to launching events online that people will *actually* want to attend.

About the Authors

Joep Piscaer
Joep Piscaer

Joep Piscaer is an industry analyst and content strategist, startup advisor, and tech investor living in the Netherlands.

As an ex-CTO and infrastructure engineer, Joep understands the technology underpinning of tech startups and go-to-market strategies that work for them.

Given his experience as an event organizer (NLVMUG UserCon, DevOpsDays oNLine and most recently, Cloud Explorers Forum) and his work with HashiCorp as content lead for the HashiConf events, Joep comprehends what makes events tick.

He is the founder of TLA Tech, a tech marketing firm focusing on cloud-native and DevOps.

Jana Boruta
Jana Boruta

Jana Boruta is a community builder, experiential marketer, and startup advisor living in New York City.

She has spent the last decade developing community and experiential marketing programs for early-stage startups including Engine Yard, StackMob, New Relic, and now HashiCorp. She led the transformation of HashiCorp’s global community conference program into a successful digital-first program attended by 25,000 people from over 100+ different countries.

She also launched EpicConf, a virtual event series for marketers and startup founders.

Table of Contents

  • Digital-First Events
    • Part 1: Orient
      • 1. Introduction
      • 2. Why Events Matter
    • Part 2: From Concept to Life
      • 3. Setting Goals and Outcomes
      • 4. Elements of a Digital Conference
      • 5. A Seamless Brand Experience
      • 6. Community Building
      • 7. The Platform
    • Part 3: Money
      • 8. Writing a Proposal and Budget
      • 9. Revenue and Sponsors
      • 10. Contingency Planning
    • Part 4: Setting up the Project
      • 11. Assembling a Team
      • 12. Timelines and Planning
    • Part 5: Production
      • 13. The Schedule and Content
      • 14. The Speaker Experience
      • 15. Run of Show
      • 16. Closing

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