About the Book
This book will serve as a framework as you dive into building your own digital-first events and conferences for your community from the ground up. This is a step-by-step guide starting from ideation to launching events online that people will *actually* want to attend.
About the Authors
Joep Piscaer is an industry analyst and content strategist, startup advisor, and tech investor living in the Netherlands.
As an ex-CTO and infrastructure engineer, Joep understands the technology underpinning of tech startups and go-to-market strategies that work for them.
Given his experience as an event organizer (NLVMUG UserCon, DevOpsDays oNLine and most recently, Cloud Explorers Forum) and his work with HashiCorp as content lead for the HashiConf events, Joep comprehends what makes events tick.
He is the founder of TLA Tech, a tech marketing firm focusing on cloud-native and DevOps.
Jana Boruta is a community builder, experiential marketer, and startup advisor living in New York City.
She has spent the last decade developing community and experiential marketing programs for early-stage startups including Engine Yard, StackMob, New Relic, and now HashiCorp. She led the transformation of HashiCorp’s global community conference program into a successful digital-first program attended by 25,000 people from over 100+ different countries.
She also launched EpicConf, a virtual event series for marketers and startup founders.