Deliver Great Products That Customers Love (The Book + 5 Dimensions Canvas)
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Deliver Great Products That Customers Love

The Guide to Product Management for Innovators, Leaders, and Entrepreneurs

About the Book

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the right solution, build a great product, and deliver an awesome customer experience.

Product managers and entrepreneurs face the continuous challenge of creating new solutions and deliver value to their customers. Too often companies of all sizes jump into building something without proper validation of the ideas. Many more struggle with the dynamics of building a new product or service, gaining market traction, making their early customers happy, all while building for scalability and reliability with limited resources.

This book is designed for product managers, innovators, and entrepreneurs that need a guide to product management, that want to learn a variety of techniques to create products, and that seek continuous opportunities for learning and improving.

The author shares stories from the trenches – lessons learned developing products and coaching companies large and small. The vivid case studies and examples provide practical insights into how different companies and leaders have implemented various techniques, and the challenges and difficult choices they faced. This is a book every product manager should have on their shelf.

About the Author

Valerio Zanini
Valerio Zanini

A product innovator and digital leader, Valerio Zanini is passionate about creating products that customers love and developing the teams that make them a reality. Valerio is partner of the product innovation firm 5D Vision, headquartered in Washington, DC. He helps organizations create digital products that customers love by driving culture change, team empowerment, and focus on product innovation methodologies. This book brings together many years of experience in sparking creativity and social bonding within teams.

Table of Contents

  1. How great products are built
  2. A great product
  3. Customer focus
  4. Infuse a culture of agility
  5. Empower your team
  6. The 5D vision of great products
  7. Discover
  8. Design
  9. Develop
  10. Deploy
  11. Deliver
  12. Appendix

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