Deliver Great Products That Customers Love (The Book + 5 Dimensions Canvas)
$7.99
Minimum price
$12.99
Suggested price

Deliver Great Products That Customers Love

The Guide to Product Management for Innovators, Leaders, and Entrepreneurs

About the Book

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the right solution, build a great product, and deliver an awesome customer experience.

Product managers and entrepreneurs face the continuous challenge of creating new solutions and deliver value to their customers. Too often companies of all sizes jump into building something without proper validation of the ideas. Many more struggle with the dynamics of building a new product or service, gaining market traction, making their early customers happy, all while building for scalability and reliability with limited resources.

This book is designed for product managers, innovators, and entrepreneurs that need a guide to product management, that want to learn a variety of techniques to create products, and that seek continuous opportunities for learning and improving.

The author shares stories from the trenches – lessons learned developing products and coaching companies large and small. The vivid case studies and examples provide practical insights into how different companies and leaders have implemented various techniques, and the challenges and difficult choices they faced. This is a book every product manager should have on their shelf.

About the Author

Valerio Zanini
Valerio Zanini

A product innovator and digital leader, Valerio Zanini is passionate about creating products that customers love and developing the teams that make them a reality. Valerio is partner of the product innovation firm 5D Vision, headquartered in Washington, DC. He helps organizations create digital products that customers love by driving culture change, team empowerment, and focus on product innovation methodologies. This book brings together many years of experience in sparking creativity and social bonding within teams.

Table of Contents

  1. How great products are built
  2. A great product
  3. Customer focus
  4. Infuse a culture of agility
  5. Empower your team
  6. The 5D vision of great products
  7. Discover
  8. Design
  9. Develop
  10. Deploy
  11. Deliver
  12. Appendix

Other books by this author

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

80% Royalties. Earn $16 on a $20 book.

We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub