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About the Book
This book is an introductory level text into the emergence of a new paradigm devoted to understanding, predicting and influencing the behavior of the firm based upon on our increased capacity to tackle complexity. More specifically, the book: 1) explores the theoretical implications derived from the application of the idea of complexity to the context of the firm, 2) questions whether a complexity-based view of the firm can be brought to practice, and 3) investigates the form in which this approach might be replicated. Furthermore, by providing empirical evidence from real-life firms, the author tests the feasibility of a complexity-based view of the firm as a means to extend our understanding of the behavior of the firm.
About the Author
Francisco is a professional with over 18 years’ experience in business consulting, having served with “Big Four” consultancy companies, as well as in his own company. His specialties include strategic change and innovation-led projects in industries ranging from airlines and hospitality, to health services and government. Along his career, he has served as CEO for several service companies. Currently, Francisco is a Managing Director of consulting firm Zinkea Business Consulting, dedicated to advise private and public organizations on how to implement customer-centered management initiatives that foster competitiveness and innovation. Francisco holds a Ph.D. in Economics and Business Management from University of Alcala and an Executive MBA from Instituto de Empresa. He lives in Madrid (Spain) with his wife and two daughters.