Activist Investing in Strategic Software
Activist Investing in Strategic Software
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Activist Investing in Strategic Software

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Last updated on 2018-04-25

About the Book

A few years ago, I felt I had enough experience - and had put enough thought into the subject - to write a book on governance in software development. I've run a few tech companies and consulted to tech firms and captive IT, both large and small.  I'd observed that most tech firms and captive IT organizations are largely left to self-govern, and both are pretty light touch about it. I'd also observed that governance is widely misunderstood and the term is used in technology in a lot of different ways, almost universally incorrectly. With more ambitious investments being made in software and the success rate of large projects not getting all that much better, the need for better governance was there. Plus, it seemed to me that if IT didn't get its act together soon enough, the CFOs of the world were going to get IT's act together for it, so it also made sense to write it from a bit more of a financial rather than an operations perspective.

The timing seemed right, because the prior decade had given us some very high profile and well documented examples of egregiously bad corporate governance, ranging from isolated cases of accounting fraud (Worldcom and Parmalat) to the near-collapse of the banking industry that resulted from so many firms taking too much risk onto their balance sheets, their boards having absolutely no idea they had done so (Citibank). At the same time, there was some nascent research suggesting that good governance has a measurably positive impact on business outcomes, and also that "activist investors" - people who force their way onto the board of a company to agitate for change - were by and large net positive to a business. All together, we had great examples of how not to govern as well as behaviors we could use as a standard to define what governance really means - practiced or otherwise - in software development.

Within a couple of years, I had written enough material to compose a draft. Then I took a hiatus from it.

In the years since I wrote the first draft, a tension has developed between advocates of "innovation" and champions of "scale" in software development. In one corner are the enterprise development people who say control over operations yields predictable results. In the other are the lean startup people who say that discipline in execution twined with feedback loops is control enough, so just let people go on voyages of discovery and you'll have far better business results. The control camp claims that innovation is possible in their way because it embraces Agile (evidently, all you need are "innovation sprints"). The lean camp claims they can scale to the size of a large business (which may be true, but they're light on practical details). Both say they can revolutionize business itself, but both require the buyer to take a position that is long hope, short practical details.

Plus, both camps take an execution (that is, operations) perspective. Execution is important, but if we're going to make organizational impact, we have to do it from a financial, not an operational, perspective. Operations are cost. Investments are value. To change the business of software, we have to speak the language and act the part of the latter. It doesn't matter how revolutionary or how beneficial a different way of delivering software can be to a company: nothing that comes out of either camp is going to cause the authors of Fundamental Accounting Principles to overhaul their text.

The confusion this creates in the investment landscape makes the subject timely once again, and so I have revived the book. I hope you find Activist Investing in Strategic Software thought provoking and destabilizing, quotable and irritable, but above all accessible and shareable with colleagues and peers. 

About the Author

Ross J. Pettit
Ross J. Pettit

Ross Pettit leads, writes, and speaks on running better technology businesses (tech firms and IT captives) and the things that make it possible: good governance behaviors (activist investing in technology), what matters most (results, not effort), how we organize (restructure from the technologically abstract to the business concrete), how we execute and manage (replacing industrial with professional), how we plan (debunking the myth of control), and how we pay the bills (capital-intensive financing and budgeting in an agile world). For more about Ross, view his profile on LinkedIn.

Table of Contents

  • Introduction
  • Chapter 1: Why Governance Matters
    • Governance is A Big Word That Few People Understand
    • What is Governance?
    • Why Does Governance Matter?
    • Why Activist Investors?
    • Investing is Risk
  • Chapter 2: Why It Is Difficult to Govern Investments in Software
    • Buying Results, Paying for Effort
    • Asymmetric Tail Risk
    • Regulatory Capture
    • Capability versus Capacity
    • Moral Hazard and The Agency Problem
    • Intangible Asset Accounting is Not an Exact Science
    • Investments in Software Do Not Lend Themselves to Good Governance
  • Chapter 3: How a Company Interferes With Strategic Software Investing
    • What the Chief Financial Officer wants: Consistent Cash Flows
    • What Procurement, the VMO and Vendors want: Industrial, not Professional
    • What the PMO wants: Rules over Principles
    • What the Chief Accounting Officer wants: Annual Reporting, and either Assets or Expenses, whichever is better at the moment
    • The Software Investment Paradox
  • Chapter 4: What To Expect From Management, Development and Operations
    • Principles, not Rules
    • Making is Part of Design
    • Results, not Effort
    • Fit Labor to the Work, not the Work to the Labor
    • Fact-Based Reporting, not Performance to Plan
    • Robustness, not Optimization
    • Think Of An Organization as a Brain, not a Machine
    • Management Impacts Governance, but Management Is Not Governance
  • Chapter 5: Governance Infrastructure
    • The Board
    • The Charter
    • The Cycle
    • Two Governance Questions
  • Chapter 6: Continuous Governance
    • Governance Data
    • What do Investors Look For In This Data?
    • Stewards of Capital and People
  • Chapter 7: Good Governance and Activist Investing
    • Duties of Directors
    • Why Director Activism?
    • Practicing Investor Activism
    • Not a Lot of Love for Activist Investors
    • An Ounce of Prevention is Worth a Pound of Cure
  • Chapter 8: Financial Rationality
    • Organizing for Investing
    • Principles of Captive Investing
    • Challenges and Limitations of Captive Investment Management
    • Organizing for Investing
  • Chapter 9: A Different Kind of Executive
  • Notes

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