Mastering Facebook® Advertising
Minimum price
Suggested price

Mastering Facebook® Advertising

Six Days to Success

About the Book

Facebook® has grown to 901 million users. Those 901 million users spend nearly 12 billion hours per month on the platform. For scale, a billion hours ago humans were in the stone age! Best of all, these users can be precisely targeted.

No need to bet your entire advertising budget on one ad creative. No need to guess what show your clientele watches and pick an appropriate time to show your ad. In this world, you can test hundreds of creative. Your business can speak directly to your exact clientele. And they will listen. Facebook allows the small business owner the capability to play ball with those on Madison Ave.

You have already completed the hardest step - creating a product or service you believe in. Get excited! Now you have the unique ability to share your passion with the world. That's the goal of this game.

This book includes

  • A six day lesson plan to master Facebook advertising
  • Two quizzes with answers to help you learn the game
  • A comphrehensive glossary regarding common social advertising terms
  • A FREE primer to graphical analysis.

About the Editor

Nathan Lorenzen
Nathan Lorenzen

Nathan Lorenzen has a background in statistics, a passion for advertising, and experience spending millions of dollars on the Facebook platform. His company, Black Cone, helps start-ups realize their full online potential. If you are interested, please email him directly at

Table of Contents

  • Acknowledgments
  • Introduction
    • Who is this Guide For?
    • I Know Where to Tap
    • What's the Catch?
    • Closing Arguments
  • Day 1 - The Building Blocks
    • Goal
    • What kind of Advertiser are we?
    • A CPC or CPM Model
    • Why Choose CPC Marketing for your business?
    • The User Funnel
    • Closing
  • Day 2 - Understanding Facebook®
    • Goal
    • Dimensions of a Facebook Advertisement
    • Important Metrics on Facebok™
    • How Facebook chooses to show an advertisement
    • Typical Ad Rates
    • What can we Target?
    • Facebook's Suggested Bid
    • Overall Limitations
    • Closing
  • Day 3 - Ideation
    • Goal
    • Generating Copy
    • Copy Style Guide
    • Image Selection
    • Look for Inspiration!
    • Image Style Guide
    • Closing
  • Quiz Number One
    • Goal
    • Questions
  • Day 4 - Statistics Review
    • For those wanting more…
    • Statistical Testing
    • Ask a Question
    • Calculate a Test Statistic
    • Determining Significance
    • A/B Test
    • Closing
  • Day 5 - Setup and Execution
    • Goal
    • Bid Optimization
    • Case Study: Bid Optimization
    • Creative Testing
    • Case Study: Creative Testing
    • Performance: A tricky Word
    • Closing
  • Day 6 - Valuation and Automation
    • Goal
    • Valuing an Audience
    • Bid Automation
    • Creative testing
    • Closing
  • Epilogue
  • Quiz Number Two
    • Goal
    • Questions
  • A Quick Glance of Graphical Analysis
    • Goal
    • Basic Reporting
    • Basic Data Analysis
    • Closing
  • Answers to the Quizzes
    • Quiz 1
    • Quiz 2
  • Glossary
    • General
    • Reporting
    • Social
    • Targeting
  • Bibliography
  • About the Author

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

80% Royalties. Earn $16 on a $20 book.

We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $12 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub