Mastering Facebook® Advertising
Mastering Facebook® Advertising
Six Days to Success
About the Book
Facebook® has grown to 901 million users. Those 901 million users spend nearly 12 billion hours per month on the platform. For scale, a billion hours ago humans were in the stone age! Best of all, these users can be precisely targeted.
No need to bet your entire advertising budget on one ad creative. No need to guess what show your clientele watches and pick an appropriate time to show your ad. In this world, you can test hundreds of creative. Your business can speak directly to your exact clientele. And they will listen. Facebook allows the small business owner the capability to play ball with those on Madison Ave.
You have already completed the hardest step - creating a product or service you believe in. Get excited! Now you have the unique ability to share your passion with the world. That's the goal of this game.
This book includes
- A six day lesson plan to master Facebook advertising
- Two quizzes with answers to help you learn the game
- A comphrehensive glossary regarding common social advertising terms
- A FREE primer to graphical analysis.
About the Editor
Table of Contents
- Acknowledgments
-
Introduction
- Who is this Guide For?
- I Know Where to Tap
- What's the Catch?
- Closing Arguments
-
Day 1 - The Building Blocks
- Goal
- What kind of Advertiser are we?
- A CPC or CPM Model
- Why Choose CPC Marketing for your business?
- The User Funnel
- Closing
-
Day 2 - Understanding Facebook®
- Goal
- Dimensions of a Facebook Advertisement
- Important Metrics on Facebok™
- How Facebook chooses to show an advertisement
- Typical Ad Rates
- What can we Target?
- Facebook's Suggested Bid
- Overall Limitations
- Closing
-
Day 3 - Ideation
- Goal
- Generating Copy
- Copy Style Guide
- Image Selection
- Look for Inspiration!
- Image Style Guide
- Closing
-
Quiz Number One
- Goal
- Questions
-
Day 4 - Statistics Review
- For those wanting more…
- Statistical Testing
- Ask a Question
- Calculate a Test Statistic
- Determining Significance
- A/B Test
- Closing
-
Day 5 - Setup and Execution
- Goal
- Bid Optimization
- Case Study: Bid Optimization
- Creative Testing
- Case Study: Creative Testing
- Performance: A tricky Word
- Closing
-
Day 6 - Valuation and Automation
- Goal
- Valuing an Audience
- Bid Automation
- Creative testing
- Closing
- Epilogue
-
Quiz Number Two
- Goal
- Questions
-
A Quick Glance of Graphical Analysis
- Goal
- Basic Reporting
- Basic Data Analysis
- Closing
-
Answers to the Quizzes
- Quiz 1
- Quiz 2
-
Glossary
- General
- Reporting
- Social
- Targeting
- Bibliography
- About the Author
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