About the Book
Facebook® has grown to 901 million users. Those 901 million users spend nearly 12 billion hours per month on the platform. For scale, a billion hours ago humans were in the stone age! Best of all, these users can be precisely targeted.
No need to bet your entire advertising budget on one ad creative. No need to guess what show your clientele watches and pick an appropriate time to show your ad. In this world, you can test hundreds of creative. Your business can speak directly to your exact clientele. And they will listen. Facebook allows the small business owner the capability to play ball with those on Madison Ave.
You have already completed the hardest step - creating a product or service you believe in. Get excited! Now you have the unique ability to share your passion with the world. That's the goal of this game.
This book includes
- A six day lesson plan to master Facebook advertising
- Two quizzes with answers to help you learn the game
- A comphrehensive glossary regarding common social advertising terms
- A FREE primer to graphical analysis.
About the Editor
Nathan Lorenzen has a background in statistics, a passion for advertising, and experience spending millions of dollars on the Facebook platform. His company, Black Cone, helps start-ups realize their full online potential. If you are interested, please email him directly at firstname.lastname@example.org.