India Startup Guide 2013

India Startup Guide 2013

New Insider Insights for Entrepreneurs to Start a Business in India

About the Book

The most up-to-date guide for entrepreneurs who want to go to India to start a business.

With deep answers to 221 questions, this will save you weeks of research, or months of trial-and-error.

  • insights into the local India mindset
  • advice on how to thrive in this unique market
  • suggestions on where in India you should set up your office
  • negotiation insights : how to tell a yes from an indirect no
  • the government departments you should know for best advantage
  • predictions of what changes are likely in the next five years
  • hiring and firing tips
  • expected time and costs
  • foreigner-friendly law firms, accountants, and banks
  • hints at what products and services are missing in India
  • advice on marketing inside India

Look at the Table of Contents for the full list of 221 questions.

The answers to each question were gathered by multiple researchers, both locals and expats with hands-on experience in India, so that this book is not one person’s opinion, but the insights of many, combined.

By buying this book, you will have lifetime access to all research at woodegg.com, including the ability to ask us any question about India, and we will find you the answer.

About the Author

Derek Sivers
Derek Sivers

Derek Sivers created CD Baby in 1998, which became the largest seller of independent music online, with $100M in sales for 150,000 musicians.

In 2008, Derek sold CD Baby for $22M, and moved to Singapore to start his new company.

He is “Entrepreneur In Residence” at INSEAD Business School.

In 2011, he published a book which shot to #1 on all of its Amazon categories.

He is a frequent speaker at the TED Conference, with over 5 million views of his talks, and 275,000 Twitter followers.

More about Derek at sivers.org

Table of Contents

  • IMPORTANT : READ THIS FIRST
  • Country
  • Current stats
  • Quick history as it affects current business environment
  • 2012 zeitgeist
  • Near-future outlook
  • Relationship with other countries
  • Culture
  • Mindset
  • Religion and Race
  • Asia 101
  • Individualism
  • Local differences
  • Personal attitudes towards foreigners
  • What to wear
  • Attitude towards time and promises
  • Common conversational references
  • How to blend in
  • When not to blend in
  • Recommended reading/watching
  • Life
  • Quality of life
  • Cost of living
  • Western standards vs local standards
  • Language / English proficiency
  • Safety
  • Immigration / Visa
  • Where to live (short-term and long-term)
  • Typical living arrangements
  • Transportation
  • Internet / Phone
  • Food
  • Credit card? Cash? Check?
  • Availability of products/services
  • What’s not online
  • Differences in service standards
  • Expat community
  • Recommended resources
  • Business Culture
  • Mindset
  • Understanding “face”
  • Direct vs indirect communication
  • How to tell “yes” from “no”
  • Hierarchy
  • Who to speak with in organizations
  • Business attitudes towards foreigners
  • Signals of respect
  • How to build trust
  • Introductions
  • Business cards
  • Negotiation
  • Signaling success
  • Innovation vs status quo
  • Passing-through vs Full-time
  • Advantages to foreigners
  • Advantages to locals
  • Risks
  • Corruption
  • Government
  • General role of government
  • Who’s who: departments you need to know
  • What the government is emphasizing now
  • Incentives
  • Grants
  • Business Setup
  • Ease of doing business
  • Local partners?
  • Business structure choice
  • Business name choice
  • Timeline
  • Cost
  • Incorporating
  • Where to locate
  • Real estate
  • Big city vs outlying areas
  • What your location says about your business
  • Utilities
  • Permits
  • Contracts
  • Lawyers
  • Accountants
  • Paying taxes
  • Ongoing requirements
  • Recommended resources
  • Hiring
  • Local talent strengths
  • Hiring local people
  • How much to pay?
  • How to find good people?
  • Online vs offline
  • Hiring foreign people
  • Step-by-step process
  • Labor laws
  • Payroll
  • Unions
  • Firing
  • Recommended resources
  • Money
  • Banking overview
  • Bank comparison
  • How to open an account
  • Online banking
  • Paying employees
  • Paying vendors
  • Getting a bank loan
  • Getting investors
  • What if they don’t pay?
  • Industry sectors
  • Industries
  • What’s missing?
  • What’s unique?
  • Growing the Business
  • Marketing
  • Expanding outside the country
  • CREDITS
  • Researchers:
  • Mohit Pawar
  • Natwar Lath
  • Sijo George
  • Editor:
  • Sarajoy Bonebright
  • Artwork:
  • IMPORTANT : READ THIS FIRST

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub