The 20 Things You Must Know About Music Online
The 20 Things You Must Know About Music Online
The original 2007 e-book offshoot of New Music Strategies
About the Book
This is the original 20 Things e-book, first published as a free download from the New Music Strategies website in 2007.
It's presented here for you unchanged, other than the fact that you can now choose to have it in Kindle or iBooks format. It's still free, if you want it to be. But you can also pay.
There are also multiple versions and translations of the book available here.
THERE IS A NEWER BOOK, which brings everything in here up to date. That one's called 'Music In The Digital Age' and you can download it here.
Thing 1: Don’t believe the hype
Thing 2: Hear / Like / Buy
Thing 3: Opinion Leaders Rule
Thing 4: Customise
Thing 5: The Long Tail
Thing 6: Web 2.0
Thing 7: Connect
Thing 8: Cross-promote
Thing 9: Fewer Clicks
Thing 10: Professionalism
Thing 11: The Death of Scarcity
Thing 12: Distributed Identity
Thing 13: SEO — My top 10 tips
Thing 14: Permission and personalisation
Thing 15: RSS
Thing 16: Accessibility
Thing 17: Reward and Incentivise
Thing 18: Frequency is everything
Thing 19: Make it viral
Thing 20: Forget product - sell relationship
Free sample chapter
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