The 20 Things You Must Know About Music Online
The 20 Things You Must Know About Music Online
Minimum price
Suggested price
The 20 Things You Must Know About Music Online

Last updated on 2012-02-08

About the Book

This is the original 20 Things e-book, first published as a free download from the New Music Strategies website in 2007.

It's presented here for you unchanged, other than the fact that you can now choose to have it in Kindle or iBooks format. It's still free, if you want it to be. But you can also pay.

There are also multiple versions and translations of the book available here.

THERE IS A NEWER BOOK, which brings everything in here up to date. That one's called 'Music In The Digital Age' and you can download it here.

About the Author

Andrew Dubber
Andrew Dubber

Andrew Dubber is Professor of Music Industries Innovation at Birmingham City University. He's a member of the Centre for Media and Cultural Research, and is Award Leader for the MA in Music Industries (which can be studied online via distance learning from anywhere in the world) and also runs the MA in Music Radio.

He is the founder of New Music Strategies, a pan-European music consultancy and strategy organisation focusing primarily on non-commercial and social projects that use music to improve lives. He is also a member of the Board of Advisors for Bandcamp.

He can be found online at

Table of Contents

  1. Introduction
  2. Thing 1: Don’t believe the hype
  3. Thing 2: Hear / Like / Buy
  4. Thing 3: Opinion Leaders Rule
  5. Thing 4: Customise
  6. Thing 5: The Long Tail
  7. Thing 6: Web 2.0
  8. Thing 7: Connect
  9. Thing 8: Cross-promote
  10. Thing 9: Fewer Clicks
  11. Thing 10: Professionalism
  12. Thing 11: The Death of Scarcity
  13. Thing 12: Distributed Identity
  14. Thing 13: SEO — My top 10 tips
  15. Thing 14: Permission and personalisation
  16. Thing 15: RSS
  17. Thing 16: Accessibility
  18. Thing 17: Reward and Incentivise
  19. Thing 18: Frequency is everything
  20. Thing 19: Make it viral
  21. Thing 20: Forget product - sell relationship
  22. Conclusion
  23. Free sample chapter

The Leanpub 45-day 100% Happiness Guarantee

Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

See full terms...

Write and Publish on Leanpub

Authors, publishers and universities use Leanpub to publish amazing in-progress and completed books and courses, just like this one. You can use Leanpub to write, publish and sell your book or course as well! Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks. Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. It really is that easy.

Learn more about writing on Leanpub