Music in the Digital Age
Music in the Digital Age
Making sense of the commerce & culture of popular music
About the Book
Music is both culture and commerce. Those two things are inextricably linked. In different periods of history and in the context of different technologies and media forms - music culture and music commerce are profoundly different.
The way to navigate the changes as they happen is to understand them. In order to adapt to the new environment and thrive it’s important to make informed, deliberate and progressive responses that are appropriate to the opportunities new context – rather than fearful, reactive and conservative ones that view the new environment simply as a threat and as chaos.
This book aims to provide a guide to those changes – not to tell you what you should do – but so that you can make intelligent, rational and strategic choices about your own music business, or so that you can come to understand the changes in the ways in which music is used and understood as part of our new and increasingly dominant music culture.
About the Author
Table of Contents
-
- About this updated version
- Introductory note
-
Understanding Music in the Digital Age
- This is a conversation
- Music
- The Digital Age
- The Internet explained
- A short explanatory note on Mediation
-
The 20 Things Revisited
- 01 Don’t Believe the Hype
- 02 Hear / Like / Buy
- 03 Opinion Leaders Rule
- 04 Customise
- 05 The Long Tail
- 06 Web 2.0
- 07 Connect
- 08 Cross-promote
- 09 Fewer clicks
- 10 Professionalism
- 11 The Death of Scarcity
- 12 Distributed identity
- 13 SEO
- 14 Permission and Personalisation
- 15 RSS
- 16 Accessibility
- 17 Reward & Incentivise
- 18 Frequency is everything
- 19 Make it viral
- 20 Forget Product - Sell Relationship
-
Copyright
- Important but Broken
-
Where to from here?
- Lots more to come
- The thank you page
- Further Reading
The Leanpub 60-day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms
Do Well. Do Good.
Authors have earned$11,830,542writing, publishing and selling on Leanpub, earning 80% royalties while saving up to 25 million pounds of CO2 and up to 46,000 trees.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
Top Books
- #1
Stratospheric
Tom Hombergs, Björn Wilmsmann, and Philip RiecksFrom Zero to Production with Spring Boot and AWS. All you need to know to get a Spring Boot application into production with AWS. No previous AWS knowledge required.
Go to stratospheric.dev for a tour of the contents.
- #2
node-opcua by example
Etienne RossignonGet the best out of node-opcua through a set of documented examples by the author himself that will allow you to create stunning OPCUA Servers or Clients.
- #3
OpenIntro Statistics
David Diez, Christopher Barr, Mine Cetinkaya-Rundel, and OpenIntroA complete foundation for Statistics, also serving as a foundation for Data Science.
Leanpub revenue supports OpenIntro (US-based nonprofit) so we can provide free desk copies to teachers interested in using OpenIntro Statistics in the classroom and expand the project to support free textbooks in other subjects.
More resources: openintro.org.
- #4
Introduction to Data Science
Rafael A IrizarryThe demand for skilled data science practitioners in industry, academia, and government is rapidly growing. This book introduces concepts from probability, statistical inference, linear regression and machine learning and R programming skills. Throughout the book we demonstrate how these can help you tackle real-world data analysis challenges.
- #5
Discrete Mathematics for Computer Science
Alexander Shen, Alexander S. Kulikov, Vladimir Podolskii, and Alexander GolovnevThis book supplements the DM for CS Specialization at Coursera and contains many interactive puzzles, autograded quizzes, and code snippets. They are intended to help you to discover important ideas in discrete mathematics on your own. By purchasing the book, you will get all updates of the book free of charge when they are released.
- #6
Ansible for DevOps
Jeff GeerlingAnsible is a simple, but powerful, server and configuration management tool. Learn to use Ansible effectively, whether you manage one server—or thousands.
- #7
R Programming for Data Science
Roger D. PengThis book brings the fundamentals of R programming to you, using the same material developed as part of the industry-leading Johns Hopkins Data Science Specialization. The skills taught in this book will lay the foundation for you to begin your journey learning data science. Printed copies of this book are available through Lulu.
- #8
Maîtriser Apache JMeter
Philippe Mouawad, Bruno Demion (Milamber), and Antonio Gomes RodriguesToute la puissance d'Apache JMeter expliquée par ses commiteurs et utilisateurs experts. De l'intégration continue en passant par le Cloud, vous découvrirez comment intégrer JMeter à vos processus "Agile" et Devops.
If you're looking for the newer english version of this book, go to Master JMeter : From load testing to DevOps
- #9
Functional Event-Driven Architecture
Gabriel VolpeExplore the event-driven architecture (EDA) in a purely functional way. Learn to design and develop distributed systems that scale. Identify common design patterns in such systems.
Take your functional programming skills to the next level by joining me in developing a distributed system powered by Apache Pulsar and Fs2 streams, all in Scala 3!
- #10
C++20 - The Complete Guide
Nicolai M. JosuttisAll new language and library features of C++20 (for those who know previous C++ versions).
The book presents all new language and library features of C++20. Learn how this impacts day-to-day programming, to benefit in practice, to combine new features, and to avoid all new traps.
Buy early, pay less, free updates.
Other books:
Top Bundles
- #1
CCIE Service Provider Ultimate Study Bundle
2 Books
Piotr Jablonski, Lukasz Bromirski, and Nick Russo have joined forces to deliver the only CCIE Service Provider training resource you'll ever need. This bundle contains a detailed and challenging collection of workbook labs, plus an extensively detailed technical reference guide. All of us have earned the CCIE Service Provider certification... - #2
All the Books of The Medical Futurist
6 Books
We put together the most popular books from The Medical Futurist to provide a clear picture about the major trends shaping the future of medicine and healthcare. Digital health technologies, artificial intelligence, the future of 20 medical specialties, big pharma, data privacy, digital health investments and how technology giants such as Amazon... - #3
Practical FP in Scala + Functional event-driven architecture
2 Books
Practical FP in Scala (A hands-on approach) & Functional event-driven architecture, aka FEDA, (Powered by Scala 3), together as a bundle! The content of PFP in Scala is a requirement to understand FEDA so why not take advantage of this bundle!? - #4
Pattern-Oriented Memory Forensics and Malware Detection
2 Books
This training bundle for security engineers and researchers, malware and memory forensics analysts includes two accelerated training courses for Windows memory dump analysis using WinDbg. It is also useful for technical support and escalation engineers who analyze memory dumps from complex software environments and need to check for possible... - #6
Software Architecture
2 Books
"Software Architecture for Developers" is a practical and pragmatic guide to modern, lightweight software architecture, specifically aimed at developers. You'll learn:The essence of software architecture.Why the software architecture role should include coding, coaching and collaboration.The things that you really need to think about before... - #9
Learn Git, Bash, and Terraform the Hard Way
3 Books
Learn Git, Bash and Terraform using the Hard Way method.These technologies are essential tools in the DevOps armoury. These books walk you through their features and subtleties in a simple, gradual way that reinforces learning rather than baffling you with theory. - #10
Static Analysis and Automated Refactoring
2 Books
As PHP developers we are living in the "Age of Static Analysis". We can use a tool like PHPStan to learn about potential bugs before we ship our code to production, and we can enforce our team's programming standards using custom PHPStan rules. Recipes for Decoupling by Matthias Noback teaches you in great detail how to do this, while also...
