You Are What You Decide
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You Are What You Decide

Eight Keys to Better Decision-making

About the Book

Every day, you make -- or avoid -- decisions. Every day your choices determine who you are. You are what you decide.

Reader praise for You Are What You Decide:

Sherm Bodner, President and Publisher, Gannett Central New York Media: “You Are What You Decide is a concise book that distills complex ideas into a straightforward, highly readable framework. Sean Brady combines personal history, business anecdotes and management theory to create an actionable approach to decision-making that will be useful to veteran leaders and novice managers alike.”

Andrew Tait, Chief Technology Officer, Decision Mechanics Limited: “Sean Brady distills twenty years of experience helping people make decisions into the Eight Keys that you need to improve your decision-making. While books like Daniel Kahneman’s Thinking Fast and Slow bring theoretical ideas to a mass audience, they are still relatively technical and abstract in nature. You Are What You Decide takes a big step towards real-world decision-making showing how anyone can improve their decision-making capability by adopting a few simple behaviors. Highly recommended.” 

John Sipple, Associate Professor, Cornell University: “You Are What You Decide is a great book. While I am typically suspicious of leadership and self help books as a quick diversion and money grab, this is a remarkably insightful and useful book that provides a depth and grounding for your own personal and professional decision-making. Filled with Sean’s own insights and experiences, I find the book immensely relevant and poignant without being preachy or condescending. I look forward to reading it a second time.”

Michelle Bradley, Superintendent, Lockport City School District: “You Are What You Decide presents complex ideas simply in a very engaging, rapid read. While reading the book, I focused on how the Eight Keys could help Lockport City School District’s leadership teams advance their work for improving student achievement. We will use this outstanding resource as we continue to perfect our leadership skills and the use of our data driven inquiry cycle at the classroom, building, and district levels.”

Greg Zlevor, President, Westwood International: “Decision-making is one of — if not the most — critical skills for effective leaders. Knowing how and what to decide is essential in all leadership positions. As a matter of fact, people often become leaders based upon their decision-making skill — it is that important. Thankfully Sean Brady has taken the time to share his abundant wisdom and experience with decision-making in You Are What You Decide. If you are a leader or if you want to lead well, please read about the Eight Keys. You and the people you work with will be glad that you did.”

About the Author

Sean Brady
Sean Brady

Sean Brady is president, Prism Decision Systems, LLC. Prism uses dynamic processes and state-of-the-art systems to maximize the human potential of client groups to make and implement decisions that achieve their preferred future. Specifically, we design and build custom web and mobile apps to support organizational decision-making, and we use face-to-face or asynchronous decision support systems to accelerate strategic planning, multi-criteria, trade-off and cost-benefit analyses. Prism is a certified Apple® developer.

Please email me if you have questions or comments about You Are What You Decide: Eight Keys to Better Decision-making.

Table of Contents

  • Shooting the rapids
  • 1. Commit yourself
  • 2. Know your requirements
  • 3. Consider all possible options
  • 4. Conquer the fear of failure
  • 5. Question key assumptions
  • 6. Root out biases and fallacies
  • 7. Decide deliberately
  • 8. Act, monitor and learn
  • Be the hero of your own story
  • The Eight Keys Quick Reference Guide
  • Acknowledgments
  • Bibliography
  • About the author

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