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About the Book

You've missed a crucial step in launching your project; writing good copy!

It's such a common mistake, particularly amongst technical founders, to leave the product website till last. Unloved landing pages, confusing prose and adroit articulation (clever language...) are among the main causes of a bad launch.

So, before you press the big red button marked launch, read this book.

I take you through the communication problem, common pitfalls and best practices. By the end you should be able to write copy RIGHT!

"A cheeky frolick through the winding lanes of writing commercial copy" - The Author

This book is a work in progress! Feedback very much welcomed (tom@errant.me.uk)


About the Author

Thomas Morton’s avatar Thomas Morton

@errantx

Tom recently did a back of the envelope calculation, and estimates he has written over 2 million words in the last 10 years.

Words about things, words to sell things, and words to discuss things.

Now it's time for him to sell some words! To you.

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