The Website Sandwich
The Website Sandwich
The beginner's guide to online marketing. Stop guessing and start building on a simple marketing strategy that will turn you into an online marketing genius.
About the Book
Online marketing can be a difficult thing to understand. The internet is constantly changing as people change the ways in which they use it. There is so much out there that it’s no wonder business owners don’t know where to start.
What gets lost is the unchanging basics of how businesses operate and how those basics translate into the best and most important online marketing practices.
In this book, we will make your online marketing make sense again so you can make the best decisions for your business and know how to prioritize your online efforts.
The website sandwich is a website in the middle approach that will help you take control of your online presence and determine your business's marketing future.
-Jeevan Anandasakaran
About the Author
Table of Contents
-
- Introduction
- The Website Sandwich in a Nutshell
- Priorities are built from the bottom up
-
The Bottom Layer - Your Business
- Translations:
- Be Awesome (Sales & Marketing)
- Do Great Work (Products & Services)
- Prove It!
- Your Business, Recap
-
Middle Layer - Your Website
- Your Website is your Point of Sale on the Internet
- First you need to define or redefine your website’s purpose
- Customer Call to Action
- Make your website awesome.
- What about Search Engine Optimization or SEO
- Build a Knowledge Base
- Prove it with testimonials
- Showcase your work with regular blog posts.
- Your Website Recap
-
Top Layer - Your Social Media Platforms
- To recap activities so far
- Your Social Pages
- Social Places
- Your Social Platforms Recap
-
Paid Promotion
- Boost your reach
- Advertising
- Audience Targeting
- How to build a Website Sandwich
- The Website Sandwich Job Description
-
Tracking Performance
- Key Performance Indicators and what they mean
-
Part 2: Practical Application
- Asking the right questions
- Finding the answers
-
The Website Sandwich For Yoga Studios
- The Business: What are you selling?
- Who are you selling to?
- The Customer: What are they looking for?
- The Journey. How do your potential customers search for your yoga studio?
- The Questions people ask about your industry
-
The Answers. Turning the right questions into blog posts for your website.
- Putting it all together using “The Website Sandwich”
-
The Website Sandwich For Food Co-Op’s
- The Business: What are you selling?
- Who are you selling to?
- The Customer: What are they looking for?
- The Journey. How do your potential customers search for your food co-op?
- The Questions people ask about your industry?
-
The Answers. Turning the right questions into blog posts for your website.
- Putting it all together using “The Website Sandwich”
-
The Website Sandwich For App Developers
- The Business: What are you selling?
- Who are you selling to?
- The Customer: What are they looking for?
- The Journey. How do your potential customers search for your company?
- The Questions people ask about your industry
-
The Answers. Turning the right questions into blog posts for your website.
- Putting it all together using “The Website Sandwich”
-
Thank you for reading!
- How We Can Help
- Thank You Again!
Causes Supported
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http://phpwomen.orgAn inclusive & global network providing support within the PHP community.
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