Wardley Maps
Wardley Maps
About the Book
This ebook contains the original work of Simon Wardley, a researcher for the Leading Edge Forum. The original content has been published on Medium under a Creative Commons Attribution-ShareAlike 4.0 International license, and this ebook retains that same license.
License
About the Author
Table of Contents
-
Attribution
- Modifications
- Reporting Errors
-
Chapter 1: On being lost
- Serendipity
- The importance of maps in military history
- A game of chess
- Categorising situational awareness
- Climate, Doctrine and Leadership
- The Strategy Cycle
-
Chapter 2: Finding a path
- The first map
- Step 1 — Needs
- Step 2 — Value Chain
- Step 3 — Map
- The next step
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Chapter 3: Exploring the map
- Learning climatic patterns
- Categorising climatic patterns
- Using climatic patterns
- An exercise for the reader
-
Chapter 4: Doctrine
- Learning doctrine
- Categorising Doctrine
- Using doctrine with our first map
- An exercise for the reader
-
Chapter 5: The play and a decision to act
- Identifying opportunity
- The dangers of past success
- The near, the far and the crazy
- Learning context specific gameplay
- Impacts on purpose
- What happened next?
- What went wrong?
- Categorising Gameplay
- An exercise for the reader
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Chapter 6: Getting started
- Tips for mapping
- How to implement mapping
- Continuous learning
- The anti-pattern organisation
- Books to read
- An exercise for the reader
-
Chapter 7: Finding a new purpose
- The new purpose
- The Hypothetical Gun company
- The trouble with maps
- That first question
- Uncertainty is the key
- Comments on and the limits of evolution
- Before we move on
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Chapter 8: Keeping the wolves at bay
- The danger of making it simple
- The simple trap
- Finding my mojo
- Flow
- vEfficiency vs effectiveness
- vBefore we move on
- An exercise for the reader
-
Chapter 9: Charting the future
- Not all parts of the map are equally predictable
- Climatic Pattern : Co-evolution
- Climatic Pattern : Peace, War and Wonder
- Before we move on
-
Chapter 10: I wasn’t expecting that
- An unexpected discovery
- Finding the future organisation
- Notes on Peace, War and Wonder
- The different forms of disruption
- Some final thoughts
-
Chapter 11: A smorgasbord of the slightly useful
- Opportunity of change
- The Kodak moment of cloud
- The trouble with contracts
- It’ll save me money and other lies we tell ourselves.
- Mastering strategy as simply as I can
- A few things to remember
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Chapter 12: The scenario
- The Company
- Marketing & Business Development
- Sales
- Digital & Product Development
- Strategy
- Finance
- Task
- A note to the reader
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Chapter 13: Something wicked this way comes
- A map of the scenario
- Examining the strategy
- Examining doctrine
- By the pricking of my thumbs
- A note to the reader
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Chapter 14: To thine own self be true
- My play
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Chapter 15: On the practice of scenario planning
- The “generalised” scenario
- Play it again
- The grand mistake
- Will the maps help me?
- The “LFP” Scenario
- Your choice
-
Chapter 16: Super Looper
- Managing inertia
- Where are we?
- Opportunities multiply as they are seized.
-
Chapter 17: To infinity and beyond
- The Three Horizons
- The issue of legacy
- On Porter
- Examining Canonical
- On the question of timing
-
Chapter 18: Better for Less
- All change please
- Applying doctrine
- You need to apply thought
- An exercise for the reader
-
Chapter 19: On playing chess
- Stepping stones
- Policy or technology?
- Finding a balance
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