Email the Author

You can use this page to email Nicholas J. Radcliffe about Uplift Modelling.

Please include an email address so the author can respond to your query

This message will be sent to Nicholas J. Radcliffe

This site is protected by reCAPTCHA and the Google  Privacy Policy and  Terms of Service apply.

About the Book

Conventional propensity and response models try to predict the probability that people will buy if they are subject to some treatment.

Uplift Models seek to predict how much more or less likely people are to buy as a result of a marketing treatment; i.e. uplift models predict the change in behaviour caused by a marketing treatment.

This book describes all aspects of uplift modelling, including why you might want to do it, how to prepare for uplift modelling, how to build uplift models, how to assess uplift models and how to improve them after first deployment.


About the Author

Nicholas J. Radcliffe’s avatar Nicholas J. Radcliffe

Logo white 96 67 2x

Publish Early, Publish Often

  • Path
  • There are many paths, but the one you're on right now on Leanpub is:
  • Upliftmodelling › Email Author › New
    • READERS
    • Newsletters
    • Weekly Sale
    • Monthly Sale
    • Store
    • Home
    • Redeem a Token
    • Search
    • Support
    • Leanpub FAQ
    • Leanpub Author FAQ
    • Search our Help Center
    • How to Contact Us
    • FRONTMATTER PODCAST
    • Featured Episode
    • Episode List
    • MEMBERSHIPS
    • Reader Memberships
    • Department Reader Memberships
    • Author Memberships
    • Your Membership
    • COMPANY
    • About
    • About Leanpub
    • Blog
    • Contact
    • Press
    • Essays
    • AI Services
    • Imagine a world...
    • Manifesto
    • More
    • Partner Program
    • Causes
    • Accessibility
    • AUTHORS
    • Write and Publish on Leanpub
    • Create a Book
    • Create a Bundle
    • Create a Course
    • Create a Track
    • Testimonials
    • Why Leanpub
    • Services
    • TranslateAI
    • TranslateWord
    • TranslateEPUB
    • PublishWord
    • Publish on Amazon
    • CourseAI
    • GlobalAuthor
    • Marketing Packages
    • IndexAI
    • Author Newsletter
    • The Leanpub Author Update
    • Author Support
    • Author Help Center
    • Leanpub Authors Forum
    • The Leanpub Manual
    • Supported Languages
    • The LFM Manual
    • Markua Manual
    • API Docs
    • Organizations
    • Learn More
    • Sign Up
    • LEGAL
    • Terms of Service
    • Copyright Policy
    • Privacy Policy
    • Refund Policy

*   *   *

Leanpub is copyright © 2010-2025 Ruboss Technology Corp.
All rights reserved.

This site is protected by reCAPTCHA
and the Google  Privacy Policy and  Terms of Service apply.

Leanpub requires cookies in order to provide you the best experience. Dismiss