Jean-Luc Lebrun has managed research programs while working at Apple Computer in its Advanced Technology Research group for over ten years. He subsequently invested his energy in the commercialisation of research. For the past eighteen years, he has conducted classes worldwide on writing and presentations skills, particularly for scientists. He lectures mostly in Europe and South east Asia. Jean-Luc is an adamant defender of a reader's right to understand what a writer writes. With the latest insights on how the brain works and with a deep understanding of reader interface, he helps us see writing as a product for the mind, a product that has to be designed around the reader. Jean-Luc authored three books published by World Scientific Publishing, on scientific writing, grant writing, and scientific communication.