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About the Book

What Intel, Google, Zynga, Linkedin, and Sears have in common? OKRs. OKRs translate a company's vision and strategy into a coherent set of performance measures. The three layers of organization: Dreams, OKRs, and To dos, offer a balance between long-term goals and short-term planning, between outcomes that are desired by the organization and actual performance KPIs that drive these outcomes, between harder and softer performance measures. Francisco Mello, founder of Qulture.Rocks, takes you through the history of using goals for management, from MBOs to OKRs, and presents OKRs with a constant focus on its key differences from older frameworks such as MBOs.


About the Author

Francisco Souza Homem de Mello’s avatar Francisco Souza Homem de Mello

@franciscohmello

Founder of Qulture.Rocks, a performance management platform, and author of The 3G Way: Dream, People, and Culture. Francisco is passionate about management, a journey he's been on since he left College. After 10 years in finance (investment management), he left an Executive Director role to pursue his dream of entrepreneurship, with the founding of Qulture.Rocks. Francisco is also an Ironman triathlon finisher and crazy about X-Plane flight simulation.

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