The Third Stream
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The Third Stream

Creating Winning Products through Outcome-Driven Development

About the Book

The Third Stream is a pragmatic reference guide for Product people who want to shift from project-led to product-led approaches, packed full of ideas, inspiration, stories and patterns to help you make the pivot.

About the Editors

Dionatan Moura
Dionatan Moura

Dionatan Moura is a pilgrim, book writer, agile coach, software craftsworker, and coordinator of agile communities. Working since 2006 in software development, started on agile methods in 2009. Since then, agile and software craftsmanship is at his heart. He signed the Agile Manifesto in July of 2009 and the Manifesto for Software Craftsmanship in 2014. In his journey on mindfulness, coaching, neuro-linguistic programming, spirituality, Zen and Taoism, he discovered the most important thing in agile coaching is to believe that every person has the potential to achieve everything they wish in life.

Conheça meus livros publicados em português:

O Mantra da Produtividade - O Mantra da Produtividade Aprimore sua produtividade com técnicas de foco e organização pessoal. Editora Casa do Código, 2016.

eXtreme Programming - Práticas para o dia a dia no desenvolvimento ágil de software. Editora Casa do Código, 2015.

About the Contributors

Table of Contents

  • Preface
    • Let’s go back in time: the three waves
    • The time paradox
    • Going back to the future
    • Who is this book for?
    • How can I read this book?
  • Chapter 1: The Third Stream
    • What do we mean by outcome-driven?
    • Principles for the three streams
      • 1. Value is not just for the user
      • 2. It’s not linear
      • 3. Development, not just delivery
      • 4. Shift right
      • 5. The real Definition of Done
      • 6. Act on validated learning
    • Summary
  • Chapter 2: Measuring it
    • Antipattern: I feel good
      • Pattern: Leading indicators
      • Pattern: Actionable metrics
    • Antipattern: Would you recommend it?
      • Pattern: Customer Impact Score
    • Antipattern: I’ve got 99 metrics, but outcomes ain’t 1
      • Pattern: The dashboard hack
    • Antipattern: Lone-wolf metrics
      • Pattern: Driver Trees
    • Antipattern: No value-driven metrics
      • Pattern: Impact funnel metrics
    • Summary
  • Chapter 3: Validating Learning
    • The importance of data democratisation
    • Antipattern: The fortune teller
      • Pattern: Hypothesis-Driven Development
    • Antipattern: Betting all the chips on the prototype
      • Pattern: Real-time betting using A/B testing
    • Antipattern: Zombie OKRs
      • Pattern: Bi-weekly OKR reviews
    • Antipattern: Throw it over to the Support team
      • Pattern: You build it, you own the outcome
    • Antipattern: How much did it cost?
      • Pattern: Visualising actual outcomes
    • Summary
  • Chapter 4: Taking Action
    • Anti-Pattern: The data geek
      • Pattern: Storytelling with data
    • Anti-Pattern: Surprise, surprise!
      • Pattern: Outcome-Driven Product Change Model
    • Antipattern: Done is the end
      • Pattern: Making the flow of outcomes visible
    • Antipattern: The broken loop to product strategy
      • Pattern: The product strategy review
    • Summary
  • Afterword: Shifting to The Third Stream
    • Learning more
  • Acknowledgements
  • About the Authors
    • David Denham
    • Dionatan Moura
  • References & Bibliography

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