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About the Book

About the Book

Leading a tech portfolio can feel overwhelming: too many ideas, competing priorities, limited funding, and constant delivery pressure. This book helps you cut through the noise and focus on moving from idea to value.

The Tech Portfolio Playbook is a practical, principle-based guide to help leaders, portfolio owners, consultants and coaches:

  • Prioritise funding and initiatives with clarity
  • Align strategy across teams and stakeholders
  • Accelerate delivery in complex environments

Whether you’re a senior leader, portfolio manager, or agile coach, you’ll find principles, examples and insights that bring order to the chaos of delivering value in large technology organisations.

What You’ll Learn

  • How to structure portfolios around value, not just projects
  • How to connect strategy, funding, and delivery
  • Simple practices to align leaders and teams
  • Ways to visualise and communicate portfolio priorities, status and value realisation
  • How to focus on outcomes, not just outputs, so ideas become real value

Who This Book Is For

  • Tech leaders seeking clarity in complex portfolios
  • Portfolio managers balancing multiple streams of work
  • Coaches and consultants helping organisations deliver at scale

Too many leaders waste money and energy chasing the wrong initiatives. This book gives you principles to make better choices, align faster, and consistently move ideas to value.


About the Author

Rob Lambert’s avatar Rob Lambert

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Rob didn’t set out to be a business coach, consultant, or speaker. He began as a journalist and publisher, chasing stories about people and ideas  — and trained as a media communication scientist, learning how to cut through complexity and share ideas in ways people actually understand. 

That curiosity eventually pulled him into the world of tech — building products, leading teams, and riding the full start-up → scale-up → sale journey.

Along the way he discovered what really makes organisations succeed: not just talent, but clarity, creativity, communication, and continuous learning.

Rob went on to hold senior roles; VP of Software Engineering (twice), VP of HR, Head of Communication and Head of Agility— and those experiences now shape the work he does with leaders and teams.

Through Cultivated Management, his books, workshops, and keynotes, Rob helps organisations cut through complexity, align around value, and create cultures where people thrive.

He’s also the co-host of Stationery Freaks, a podcast for those who love notebooks, pens, and the analogue tools of creativity.

Rob lives in Winchester, England with his wife and three sons. Outside of work, he’s a keen photographer, film maker, and car enthusiast.

Rob is the founder and director of Cultivated Management.

Rob is the founder of Creativesoulprojects.

Rob is also a co-host of Stationery Freaks podcast.

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