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About the Book

The Generative AI Product Playbook is not another hype-filled AI book. It’s a hands-on guide for builders, product managers, and innovators who want to actually ship things with generative AI.

This book walks you through how GenAI changes the way we think about product strategy, design, and delivery...from automating workflows to creating entirely new user experiences. You’ll learn how to move fast, build responsibly, and turn experiments into real business value.

With practical frameworks, real-world examples, and clear language, this playbook helps you navigate a fast-moving landscape without losing sight of your customers or your goals. If you’re working on a product or thinking about one....and wondering how to bring generative AI into the mix, this book will show you how.


About the Author

Matias Undurraga’s avatar Matias Undurraga

Matias Undurraga is a seasoned technology leader and entrepreneur with over 20 years of experience building and scaling companies across the globe. He started his first company at age 20 and led it to become Chile’s largest e-food platform (payments, delivery, ordering, fullfilment, etc). Since then, he has co-founded a successful edtech startup, led data and product teams at major enterprises.

Now an Enterprise Technologist at Amazon Web Services (AWS), Matias helps organizations across industries embrace cloud, data, and AI to drive real transformation. He’s one of the authors of AWS’s most visited white papers on AI/ML adoption and platform strategy, and is behind frameworks like the Cloud Adoption Framework for AI/ML.

Matias writes to share practical insights and real-world guidance with builders, architects, and business leaders looking to navigate complex technology changes. His work reflects a deep commitment to clarity, impact, and enabling others through thoughtful systems design and innovation.

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