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About the Book

This is the story of my disastrous time as a manager for a failing software development company. My diary reveals the reality of dealing with too many systems and a management team being too far from the work being done. It's a comic story of my decline and the terrible results of a badly managed software project.


About the Author

Rob Lambert’s avatar Rob Lambert

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Rob didn’t set out to be a business coach, consultant, or speaker. He began as a journalist and publisher, chasing stories about people and ideas  — and trained as a media communication scientist, learning how to cut through complexity and share ideas in ways people actually understand. 

That curiosity eventually pulled him into the world of tech — building products, leading teams, and riding the full start-up → scale-up → sale journey.

Along the way he discovered what really makes organisations succeed: not just talent, but clarity, creativity, communication, and continuous learning.

Rob went on to hold senior roles; VP of Software Engineering (twice), VP of HR, Head of Communication and Head of Agility— and those experiences now shape the work he does with leaders and teams.

Through Cultivated Management, his books, workshops, and keynotes, Rob helps organisations cut through complexity, align around value, and create cultures where people thrive.

He’s also the co-host of Stationery Freaks, a podcast for those who love notebooks, pens, and the analogue tools of creativity.

Rob lives in Winchester, England with his wife and three sons. Outside of work, he’s a keen photographer, film maker, and car enthusiast.

Rob is the founder and director of Cultivated Management.

Rob is the founder of Creativesoulprojects.

Rob is also a co-host of Stationery Freaks podcast.

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