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About the Book

Join a Community of Change Makers: Transform Your Diet for a More Bountiful World 

• Discover powerful strategies that fit your real life—whether you have 5 minutes or 5 hours to invest. 

• Find sustainable food choices that fatten your wallet while reducing your environmental impacts. 

• Go at your own pace from trying quick-start practices to establishing advanced sustainable eating habits. 

• Verify your progress with scientific data methods that show exactly how your choices make a difference. 

• Get clear advice grounded in environmental science, presented without judgment or jargon. 


About the Author

Fred Horch’s avatar Fred Horch

@fredhorch

Fred Horch shares thirty years of hard-won knowledge from practical, hands-on expertise to empower individuals and organizations to achieve their sustainability goals. Trained as an attorney, Fred has worked as a computer network administrator, programmer, legal editor, corporate counsel, project manager, and small business owner, in addition to renovating a home built in 1828, raising three children, running for legislative office several times to promote wiser public policy and help the Maine Green Independent Party retain ballot access, and living and traveling in France, Japan, Chile, and New Zealand. As proprietor of F. W. Horch Sustainable Goods & Supplies, advertising a mission of "practically, saving the planet," he answered questions from hundreds of customers about which of thousands of so-called "green" products and services would best meet their needs. As co-founder of Spark Applied Efficiency, an electrical contracting firm, Fred has helped business owners and homeowners improve their energy efficiency, electrify their operations, become more resilient with battery backup, and go solar.

  • Fred earned his undergraduate degree from Swarthmore College and his Juris Doctor from the University of California, Berkeley, School of Law.

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