Strategic Leadership in Responsive Web Design
Strategic Leadership in Responsive Web Design
A tech leader's guide to achieving business excellence by adopting responsive web design
About the Book
Strategic Leadership in Responsive Web Design is an essential guide that will equip you with the knowledge and foresight needed to navigate the ever-evolving digital landscape.
You’ll start by learning about the strategic importance of responsive web design (RWD) before delving into its intricacies. As you progress, you’ll not only discover the technical aspects of adaptive design, but also learn how to seamlessly integrate these principles within your organization’s business objectives. You’ll develop the skills required to integrate RWD principles into broader business goals. Next, you’ll learn how to navigate SEO in modern times while ensuring platforms are consistent in design across devices. Later, this book shows you how to measure the ROI when making RWD decisions, and how to ensure you’re making the right one.
By the end of this book, you’ll have understood the role that RWD plays in achieving broad business objectives.
About the Author
Table of Contents
- Responsive Web Design – a Strategic Overview
- Mobile-First Strategy in a Multi-Device World
- Design Systems and Responsiveness
- Content and Media Strategy for Varied Screens
- Optimization and Performance – a Business Imperative
- Strategic Breakpoints and Adaptability
- User Navigation and Conversion Pathways
- The Business Case for Web Accessibility
- SEO Considerations in Responsive Design
- Leading and Guiding Design Teams
- Quality Assurance and ROI
- Vendor and Platform Decisions in RWD
- Engaging Users Across Touchpoints
- Future-Proofing Responsive Strategies
- Building a Responsive Culture
About the Publisher
This book is published on Leanpub by Packt Publishing Ltd
Packt Publishing are an established global technical learning content provider, founded in Birmingham, UK with over twenty years’ experience in delivering premium rich content from ground-breaking authors on a wide range of emerging and popular technologies. Our titles have global relevance our multimedia portfolio includes over 9,000 books, e-books, audiobooks and video courses. www.packtpub.com
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