About the Book
It used to be that if you wanted to attract media attention to your business, you had to crash some pretty sturdy gates. Today social media and blogging culture have made journalists far more accessible to anyone who wants to reach them. This presents both an opportunity and a challenge: how do you make your own story stand out from the thousands of other well-networked founders?
This book summarizes my notes from a conference a few years ago in which some of Silicon Valley's best tech bloggers and journalists (from TechCrunch, Pando Daily, San Jose Mercury News, Time Magazine, CNET, Reuters, Forbes and others) shared their best advice for how to attract their attention. Straight from the horses' mouths!
About the Author
I graduated from college just in time to catch the first dot-com crash. After a brief bout of joblessness I landed a marketing job in the online division of a major American bank. I went on to do public relations projects for the bank’s top executives, and then moved to Europe to help manage the firm’s global relationships with other large banks. I was an accidental banker and I left the profession in 2010 to scratch my entrepreneurial itch. Relationship management is my expertise, technology and writing are (just some of) my passions.