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Last updated on 2016-12-06

About the Book

Most business ideas remain just that, ideas. Knowing how to get to where you want to go and actually getting there is the part where business ideas fall flat. I come across many people who have an idea and want to start a business but don’t know where to start. 

This book covers the steps you need to follow to build your idea into a business. It’s not rocket science, but there is no silver bullet either. The details will depend on your idea, market and a number of other factors. This book is a place to start from and will point you in the right directions.

First, we'll look at where you are starting from, then continually cover what to do next and - most importantly — how to do it. Feel free to jump ahead to the relevant parts that you're struggling with, instead of working through the sections you already know. I've grouped the information into stages to allow you to quickly find the most relevant advice and get you back to running your startup - where the real impact happens.

There is plenty of information out there on how to build lean startups, but most articles dig deep into one section and what I felt is missing is an overview of the process and how you'd work your way through it. This guide is not a detailed handbook and focusses more on the process that you should follow. It's here to keep you moving — which at the end of the day is what really counts for startups.

Happy Reading!

”Startups are like sharks. They have to keep moving forward or else they die." - Paul Graham

About the Author

Roger Norton
Roger Norton

I know the difference between a startup and a small business.  My aim is to pay it forward, connect people and to keep working on lean startups.

I dropped out of engineering at UCT and took a four-year break to travel and work as an engineer on luxury superyachts. After a ‘real world degree’ in entrepreneurship, I now run a startup studio, Playlogix, that helps entrepreneurs build their dreams. I believe in continual learning, but not in institutions. 

An outgoing technology enthusiast, I love gadgets, futuristic technologies, and building startups or new products. I’ve been strategically, operationally or technically involved in over 15 different startups and indirectly advised many more. 

If you’d like to reach out, you can find me on Twitter @rogernort or on my blog: rogernorton.net

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