About the Book
“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor
Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away.
Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in their business models, find new avenues for growth, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers.
No matter where you are in the product growth cycle—at the idea stage, at maturity, or somewhere in between—Solving Product will help you:
- Gain clarity: Reveal gaps and blindsides, know exactly what challenges you’re facing;
- Overcome blockers: Lay out clear action plans to fix the most pressing issues and get your business moving forward, fast;
- Ignite growth: Find new approaches to get your product growing. The book contains more than 25 case studies and actionable advice from hundreds of product leaders and customer research experts.
Solving Product offers a simple, unique, and wildly powerful business compass. It’s a book you’ll find yourself going back to, time and time again.
About the Author
Etienne works at the intersection of Technology, Product Design and Marketing. He's a 3-time Startup Founder (Flagback, HireVoice and Highlights), a 5-time entrepreneur and a recognized UX research expert.
Over the last ten years, he has validated no less than 25 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas. Etienne is an entrepreneur and world-traveller.