Salesforce B2C Solution Architect's Handbook - Second Edition
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Salesforce B2C Solution Architect's Handbook - Second Edition

Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

About the Book

In today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement.

About the Author

Packt Publishing Ltd
Packt Publishing Ltd

Packt Publishing are an established global technical learning content provider, founded in Birmingham, UK with over twenty years’ experience in delivering premium rich content from ground-breaking authors on a wide range of emerging and popular technologies. Our titles have global relevance our multimedia portfolio includes over 9,000 books, e-books, audiobooks and video courses. www.packtpub.com

Table of Contents

  1. De-Mystifying Salesforce
  2. Supporting Your Customers with Service Cloud
  3. Direct-to-Consumer Selling with B2C Commerce
  4. Engaging Customers with Marketing Cloud
  5. Know Your Customer with Data Cloud (DC)
  6. Salesforce Ecosystem – Building a Complete Solution
  7. Role of a Solution Architect
  8. Integration Architecture Options
  9. Creating a 360° View of the Customer
  10. Customizing for Common Business Needs
  11. Enterprise Integration Strategies
  12. Exam Preparation Tools and Techniques
  13. Prerequisite Certifications
  14. Commerce and Integration
  15. Certification Scenarios

About the Publisher

This book is published on Leanpub by Packt Publishing Ltd

Packt Publishing are an established global technical learning content provider, founded in Birmingham, UK with over twenty years’ experience in delivering premium rich content from ground-breaking authors on a wide range of emerging and popular technologies. Our titles have global relevance our multimedia portfolio includes over 9,000 books, e-books, audiobooks and video courses. www.packtpub.com

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