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In search of a different client / agency relationship

About the Book

Re/Balance is an attempt at exploring some of the painful and sometimes contradicting behaviours either side of the client / agency fence. Why clients ask for agile development but hand out fixed scope briefs? Why agencies are so expensive and seemingly only care about invoicing? Why are product releases so stressful? What would it take for clients to let go of some control and agencies to put some skin in the game?

Client / agency relationships are unbalanced. Clients take most of the risks, but also most of the rewards (if things go well). Agencies barely take any risks, their income almost guaranteed regardless of actual product performance. I believe this is the source of many of the behaviours we see in the industry.

If you work in the digital industry you have probably experienced some of these pains and Re/Balance will probably resonate and be of interest to you.

Please note that Re/Balance is at a very, very early stage of development and there are no guarantees that it'll become a fully fledged book.

For more of the back story please head to

NOTE: Price was originally $2.99 but Leanpub raised the minimum recommended price for free books to $4.99. Feel free to revert to the original recommended price or of course download for free!

About the Author

Juan Delgado
Juan Delgado

I have been lucky enough to have worked in the digital industry with many teams and clients over the years. From startups to global corporations, all of them eventually became a learning opportunity, even if some didn't feel that way at the time.

A software developer at heart, it took me my fair share of time to being able to contribute beyond my coding skills.

I currently work from Madrid for ustwo London as a software developer, currently focused on QA and testing duties.

Always happy to discuss software, digital product development, ways of working and team dynamics. You can find me on Twitter and

Table of Contents

* Introduction

* Current State of Affairs

** The Problems

** Why do we have them

** The Contracts

* A Different Relationship

** Values and Behaviours

** The Outcomes

** Suitable Contracts

** A Suitable Environment

* Meta

** Acknowledgements

** About

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