9 Ein Praxisbeispiel

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Das Szenario

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Der Hintergrund

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Die Produkte

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Die Akteure

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Die Rollen

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Anwendung der Theorie

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Marketing - Markt

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Geschäftsführung - Marketing

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Marketing - Sb Beratung/Verkauf

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Beratung/Verkauf - Interessent

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Account Manager - Kunde

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Account Manager - Marketing | Beratung/Verkauf

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coco - Sb Beratung/Verkauf

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Schlussbetrachtungen

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