The Art of Product Ownership (volume 1)


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The Art of Product Ownership (volume 1)

Volume 1: Understanding your role as a Product Owner

About the Book

Product Ownership is more than just a single role on a team. Product Ownership is a set of skills, a large set of skills at that. A skill set that includes Agile and draws heavily on Business Analysis and Product Management. Every team should have a product owner - and probably no more than one - but other members of the team need the skills of product ownership, both the share the work of the product owner and to do do their own roles better.

The first part of this book discusses the role of the Product Owner - what the product owner does, how they relate to other roles, why they are busy people and why every product owner is different. Next the book looks at the tools used in Product Ownership, tools which product owners and others will use to build valuable business products.

This book is a companion volume to Little Book of Requirements and User Stories.

About the Author

Allan Kelly
Allan Kelly

Allan Kelly calls himself an Agile Guide. He helps software professionals enjoy more fulfilling and satisfying work by improving the way work is organised and requests are made. Happier people and better ways of working make for more effective companies, greater value and competitive advantage.

His wide experience of the challenges faced in software development underpins his advice, coaching, training and writing. He is the author of seven books including "Xanpan - team centric Agile Software Development", "Business Patterns for Software Developers" and "Continuous Digital". He has pioneered techniques such as Value Poker, Time-Value Profiles and Retrospective Dialogue Sheets. His blog is at

Allan Kelly

Episode 252

Table of Contents

    • Free Book
    • Unfinished book
    • Volume 2, Free!
    • The Art of Product Ownership series
    • Prologue
      • George Hunter, Product Owner
  • I Meet the Product Owner
    • 1. All about “What?”
      • 1.1 Cost
      • 1.2 Quality
      • 1.3 Time
      • 1.4 People
      • 1.5 Scope, requirements, “what are we building?”
      • 1.6 Contrast the project manager
    • 2. Who is the Product Owner?
      • 2.1 Alias Product Owner
      • 2.2 Product Managers and Business Analysts
      • 2.3 Project Managers?
      • 2.4 The problem
      • 2.5 Modern Product Owner model
      • 2.6 Conclusion
    • 3. Requirements, Discover and Demand
      • 3.1 The rise and fall of requirements
      • 3.2 Discovery
      • 3.3 The demand side
      • 3.4 Changing requirements to discovery
      • 3.5 Role changes
    • 4. Every Product Owner needs 4 things
      • 4.1 Skills and experience
      • 4.2 Authority
      • 4.3 Legitimacy
      • 4.4 Time
      • 4.5 Superhuman
    • 5. Customers, Users and Stakeholders
      • 5.1 Customer or User?
      • 5.2 Stakeholders
      • 5.3 Finally
    • 6. Strategy
      • 6.1 Why have a strategy?
      • 6.2 The nature of strategy
      • 6.3 Agile problem with strategy
      • 6.4 Conclusion
  • II What do product owners do?
    • 7. Scrum and the Product Owner
      • 7.1 Product Owner v. Scrum Master
    • 8. On-stage Product Owner
      • 8.1 Writing User Stories
      • 8.2 Administer the backlog
      • 8.3 Prioritiser in chief
      • 8.4 Works with the team
      • 8.5 Refining stories
      • 8.6 3 Amigos
      • 8.7 Testing
      • 8.8 Estimating work items
      • 8.9 Finally
    • 9. Off-stage Product Owner
      • 9.1 Types of research
      • 9.2 Meet with customers
      • 9.3 Evaluation
      • 9.4 Other sources
      • 9.5 Finally
    • 10. The Busy Product Owner
    • 11. Stop doing
      • 11.1 No coding
      • 11.2 No line management
      • 11.3 Dump outbound marketing
      • 11.4 Dump pre-sales
      • 11.5 Avoid the writing trap
    • 12. The Product Owner Refactored
      • 12.1 Strategic & Tactical Product Owners
      • 12.2 Multiple product
      • 12.3 Vanity SPO - TODO
      • 12.4 Warning
      • 12.5 Conclusion
    • 13. Specialist help
      • 13.1 Use the Team
      • 13.2 Testing specialist
      • 13.3 UXD Specialists
      • 13.4 Conclusion
    • About the author
      • Also by Allan Kelly
    • References & Further Reading
    • Versions
  • Notes

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