About the Book
The purpose of product discovery is to outlearn your competition.
With this book I want to help you getting started with product discovery at your organization.
Most people get excited when they first hear about our Product Discovery framework and are eager to try it. But the framework is the least important thing, what really matters is the mentality of the people around the product team.
Experience tells us that most companies struggle to put into practice these powerful principles and techniques in their context.
That’s the reason we developed the FAST method for effectively introducing Product Discovery in organizations.
This book is meant for companies developing software-based products or using software as an enabler of their product or service: market-facing B2B or B2C digital products and services, software products for internal use or embedded software.
About the Author
Gerard Chiva collaborates with companies as Product Coach, Lean and Agile Coach and Executive and Team Coach.
He has developed his professional career for the last 20 years in roles related to technology. As an engineer, manager, consultant, Agile Coach, Product Coach and Executive Coach.
He has extensive experience, combining professional coaching, management, consulting, engineering and entrepreneurship.
He has worked in different types of industries and different roles, giving him a broad perspective on how organizations work.
Gerard is also an author and startup mentor and investor.