Practical Introduction to Wardley Mapping
Practical Introduction to Wardley Mapping
A step-by-step guide to creating and using Wardley Maps
About the Book
Business strategy has a well-deserved reputation for snake-oil, faddish ideas and un-actionable ideas, often handed down from large-scale enterprise change programmes designed by management consultants. The "Wardley mapping" technique is a simple way to describe the environment in which a business operates, from the fixed perspective of customer. Simple maps allow teams to talk about business strategy and tactics in powerful ways, enabling businesses to achieve their strategic goals and respond appropriately to changes in the market.
Whether you've heard about Wardley mapping or not, have previously tried it without success, or are simply interested in developing your strategic/analytical business skills further, this book will lead you through the process of developing these maps using a few simple tools. No matter your current level of experience, this book will enable you to:
- critically analyse the needs of your users - using a concrete three-step process, you will be able to draw maps which represent your current environment
- assess the extent to which the general marketplace meets the needs of the users
- develop "situational awareness" about the opportunites available to your business, and the threats to it
- spread these skills internally to raise the level of awareness throughout your teams
At each step, the book draws on specific practical examples to demonstrate the methods discussed, and through a series of case studies enables you to practice the methods before moving on. This book is aimed at CEO/COOs and "C-suite" colleagues, but will suit people at any level in a business (in fact, having whole-organization understanding of maps is crucial) and will be specifically valuable to those new to management and seeking to make an impact.
About the Author
Table of Contents
- Prologue
- Introduction
-
Why Map?
- Types of map
- What makes a map?
-
What is Strategy?
- A car journey
- Common strategies in business
-
Understanding user needs
- Tool: the Mind Map
- Tool: the Customer Journey chart
- Getting to the heart of motivation
- Tool: User Need Mind Map
- Using the user needs mind map
-
Make-up of a Wardley Map
- The Axes
- Anchor: the User
- Components: the Needs
-
Our First Map
- Identifying & placing components
- Exercise: Car wash example
-
Focus on evolution
- Biological evolution applied to products
- Evolution means change
- Market forces
-
Where should my product be?
- Case Study: HomeChoice vs. Netflix
- A simple question of timing
- Industrialisation as a future platform
-
Relating the Map to Strategy: Change and Time
- Fallacy of “first mover advantage”
- The currents of a Wardley Map
-
Practicing Mapping
- How most people fail at mapping
- Succeeding with maps: repetition
- Succeeding with maps: communication
-
Basic Strategy
- Where are we going?
- The first question: Where?
- The next question: Do what?
- Predicting the changes in the future
- Strategies that mapping will not help
- Final words on strategy
- Epilogue
-
Appendix A: Workshops
- Workshop A: Reading maps
- Workshop B: Drawing maps
- Appendix B: Useful Resources
- Notes
The Leanpub 45-day 100% Happiness Guarantee
Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms
Do Well. Do Good.
Authors have earned$10,815,594writing, publishing and selling on Leanpub, earning 80% royalties while saving up to 25 million pounds of CO2 and up to 46,000 trees.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
Top Books
- #1
Aprendiendo Git
Miguel Angel Durán GarcíaGit no es complicado... ¡Si lo entiendes! 😜
¿Sientes que sabes usarlo porque has memorizado todos los comandos que necesitas? ¡Pero no entiendes qué hace cada cosa y por qué! Así es normal que, cuando exista un problema, te cueste resolverlo.
¡Con este libro vas a entender de una vez por todas todo lo que es Git y cómo sacarle provecho!
- #2
Windows Kernel Programming, Second Edition
Pavel Yosifovich - #3
Windows 10 System Programming, Part 2
Pavel Yosifovich - #4
Ansible for DevOps
Jeff GeerlingAnsible is a simple, but powerful, server and configuration management tool. Learn to use Ansible effectively, whether you manage one server—or thousands.
- #5
Functional Programming Made Easier
Charles ScalfaniA Functional Programming book from beginner to advanced without skipping a single step along the way.
In my 40 years of programming, I've felt that programming books always let me down, especially Functional Programming books. So, I wrote the book I wish I had 5 years ago.
Functional Programming will never be easy, but it can be easier.
- #6
C++20
Rainer GrimmC++20 is the next big C++ standard after C++11. As C++11 did it, C++20 changes the way we program modern C++. This change is, in particular, due to the big four of C++20: ranges, coroutines, concepts, and modules.
- #7
Agile Testing Condensed Thai Edition
Janet Gregory, Suthasinee Lieopairoj, Sahassa Intarit, and Prathan Dansakulcharoenkitหนังสือ Agile Testing Condensed นำเสนอภาพรวมที่กระชับ อ่านง่าย เกี่ยวกับวิธีการประสบความสำเร็จในการทดสอบซอฟต์แวร์ และสร้างวัฒนธรรมที่มุ่งเน้นการส่งมอบซอฟต์แวร์ที่มีคุณภาพในบริบทของการพัฒนา ตรวจสอบ ทดสอบ เพื่อส่งมอบผลลัพธ์จากซอฟต์แวร์ในรูปแบบของแอจไจล์ จากองค์ความรู้ และประสบการณ์กว่ายี่สิบปีของ Janet Gregory และ Lisa Crispin
- #8
Jetpack Compose internals
Jorge CastilloJetpack Compose is the future of Android UI. Master how it works internally and become a more efficient developer with it. You'll also find it valuable if you are not an Android dev. This book provides all the details to understand how the Compose compiler & runtime work, and how to create a client library using them.
- #9
Introducing EventStorming
Alberto BrandoliniThe deepest tutorial and explanation about EventStorming, straight from the inventor.
- #10
OpenIntro Statistics
David Diez, Christopher Barr, Mine Cetinkaya-Rundel, and OpenIntroA complete foundation for Statistics, also serving as a foundation for Data Science.
Leanpub revenue supports OpenIntro (US-based nonprofit) so we can provide free desk copies to teachers interested in using OpenIntro Statistics in the classroom and expand the project to support free textbooks in other subjects.
More resources: openintro.org.
Top Bundles
- #1
Software Architecture for Developers: Volumes 1 & 2 - Technical leadership and communication
2 Books
"Software Architecture for Developers" is a practical and pragmatic guide to modern, lightweight software architecture, specifically aimed at developers. You'll learn:The essence of software architecture.Why the software architecture role should include coding, coaching and collaboration.The things that you really need to think about before... - #2
CCIE Service Provider Ultimate Study Bundle
2 Books
Piotr Jablonski, Lukasz Bromirski, and Nick Russo have joined forces to deliver the only CCIE Service Provider training resource you'll ever need. This bundle contains a detailed and challenging collection of workbook labs, plus an extensively detailed technical reference guide. All of us have earned the CCIE Service Provider certification... - #3
Modern C++ Collection
3 Books
Get All about Modern C++C++ Standard Library, including C++20Concurrency with Modern C++, including C++20C++20Each book has about 200 complete code examples. Updates are included. When I update one of the books, you immediately get the updated bundle. You can expect significant updates to each new C++ standard (C++23, C++26, .. ) and also... - #4
The Python Craftsman
3 Books
The Python Craftsman series comprises The Python Apprentice, The Python Journeyman, and The Python Master. The first book is primarily suitable for for programmers with some experience of programming in another language. If you don't have any experience with programming this book may be a bit daunting. You'll be learning not just a programming... - #6
10 Books Bundle - A New Career in Tech 🚀
10 Books
Do you want to create yourself a new and profitable skillset - in one year or less? Do you want to position yourself on the right side of change finally? Do you want to work from home and set your own work schedule while choosing fun and interesting coding projects? Software developers and freelance developersearn six figuresin the US, according... - #8
Pattern-Oriented Memory Forensics and Malware Detection
2 Books
This training bundle for security engineers and researchers, malware and memory forensics analysts includes two accelerated training courses for Windows memory dump analysis using WinDbg. It is also useful for technical support and escalation engineers who analyze memory dumps from complex software environments and need to check for possible...
