Practical Introduction to Wardley Mapping
Practical Introduction to Wardley Mapping
A step-by-step guide to creating and using Wardley Maps
About the Book
Business strategy has a well-deserved reputation for snake-oil, faddish ideas and un-actionable ideas, often handed down from large-scale enterprise change programmes designed by management consultants. The "Wardley mapping" technique is a simple way to describe the environment in which a business operates, from the fixed perspective of customer. Simple maps allow teams to talk about business strategy and tactics in powerful ways, enabling businesses to achieve their strategic goals and respond appropriately to changes in the market.
Whether you've heard about Wardley mapping or not, have previously tried it without success, or are simply interested in developing your strategic/analytical business skills further, this book will lead you through the process of developing these maps using a few simple tools. No matter your current level of experience, this book will enable you to:
- critically analyse the needs of your users - using a concrete three-step process, you will be able to draw maps which represent your current environment
- assess the extent to which the general marketplace meets the needs of the users
- develop "situational awareness" about the opportunites available to your business, and the threats to it
- spread these skills internally to raise the level of awareness throughout your teams
At each step, the book draws on specific practical examples to demonstrate the methods discussed, and through a series of case studies enables you to practice the methods before moving on. This book is aimed at CEO/COOs and "C-suite" colleagues, but will suit people at any level in a business (in fact, having whole-organization understanding of maps is crucial) and will be specifically valuable to those new to management and seeking to make an impact.
- Types of map
- What makes a map?
What is Strategy?
- A car journey
- Common strategies in business
Understanding user needs
- Tool: the Mind Map
- Tool: the Customer Journey chart
- Getting to the heart of motivation
- Tool: User Need Mind Map
- Using the user needs mind map
Make-up of a Wardley Map
- The Axes
- Anchor: the User
- Components: the Needs
Our First Map
- Identifying & placing components
- Exercise: Car wash example
Focus on evolution
- Biological evolution applied to products
- Evolution means change
- Market forces
Where should my product be?
- Case Study: HomeChoice vs. Netflix
- A simple question of timing
- Industrialisation as a future platform
Relating the Map to Strategy: Change and Time
- Fallacy of “first mover advantage”
- The currents of a Wardley Map
- How most people fail at mapping
- Succeeding with maps: repetition
- Succeeding with maps: communication
- Where are we going?
- The first question: Where?
- The next question: Do what?
- Predicting the changes in the future
- Strategies that mapping will not help
- Final words on strategy
Appendix A: Workshops
- Workshop A: Reading maps
- Workshop B: Drawing maps
- Appendix B: Useful Resources
The Leanpub 45-day 100% Happiness Guarantee
Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
C++ Best PracticesJason Turner
Level up your C++, get the tools working for you, eliminate common problems, and move on to more exciting things!
Digital-First EventsJoep Piscaer and Jana Boruta
The only resource you will ever need to launch your digital events program.
C++20 is the next big C++ standard after C++11. As C++11 did it, C++20 changes the way we program modern C++. This change is, in particular, due to the big four of C++20: ranges, coroutines, concepts, and modules.
The book is almost daily updated. These incremental updates ease my interaction with the proofreaders.
Sockets and PipesType Classes
Sockets and Pipes is not an introduction to Haskell; it is an introduction to writing software in Haskell. Using a handful of everyday Haskell libraries, this book walks through reading the HTTP specification and implementing it to create a web server.
Atomic KotlinBruce Eckel and Svetlana Isakova
For both beginning and experienced programmers! From the author of the multi-award-winning Thinking in C++ and Thinking in Java together with a member of the Kotlin language team comes a book that breaks the concepts into small, easy-to-digest "atoms," along with exercises supported by hints and solutions directly inside IntelliJ IDEA!
Algebra-Driven DesignSandy Maguire
A how-to field guide on building leak-free abstractions and algebraically designing real-world applications.
Introducing EventStormingAlberto Brandolini
The deepest tutorial and explanation about EventStorming, straight from the inventor.
node-opcua by exampleEtienne Rossignon
Get the best out of node-opcua through a set of documented examples by the author himself that will allow you to create stunning OPCUA Servers or Clients.
Ansible for DevOpsJeff Geerling
Ansible is a simple, but powerful, server and configuration management tool. Learn to use Ansible effectively, whether you manage one server—or thousands.
Cloud StrategyGregor Hohpe
“Strategy is the difference between making a wish and making it come true.” A successful migration to the cloud can transform your organization, but it shouldn’t be driven by wishes. This book tells you how to develop a sound strategy guided by frameworks and decision models without being overly abstract nor getting lost in product details.
Software Architecture for Developers: Volumes 1 & 2 - Technical leadership and communication
2 Books"Software Architecture for Developers" is a practical and pragmatic guide to modern, lightweight software architecture, specifically aimed at developers. You'll learn:The essence of software architecture.Why the software architecture role should include coding, coaching and collaboration.The things that you really need to think about before...
Django for Beginners/APIs/Professionals
CCIE Service Provider Ultimate Study Bundle
2 BooksPiotr Jablonski, Lukasz Bromirski, and Nick Russo have joined forces to deliver the only CCIE Service Provider training resource you'll ever need. This bundle contains a detailed and challenging collection of workbook labs, plus an extensively detailed technical reference guide. All of us have earned the CCIE Service Provider certification...
Cisco CCNA 200-301 Complet
4 BooksCe lot comprend les quatre volumes du guide préparation à l'examen de certification Cisco CCNA 200-301.
Linux Administration Complet
4 BooksCe lot comprend les quatre volumes du Guide Linux Administration :Linux Administration, Volume 1, Administration fondamentale : Guide pratique de préparation aux examens de certification LPIC 1, Linux Essentials, RHCSA et LFCS. Administration fondamentale. Introduction à Linux. Le Shell. Traitement du texte. Arborescence de fichiers. Sécurité...
Modern Management Made Easy
3 BooksRead all three Modern Management Made Easy books. Learn to manage yourself, lead and serve others, and lead the organization.
3 BooksBuy every PowerShell book from Adam Bertram at a 20% discount!
2 BooksDocker and Kubernetes are taking the world by storm! These books will get you up-to-speed fast! Docker Deep Dive is over 400 pages long, and covers all objectives on the Docker Certified Associate exam.The Kubernetes Book includes everything you need to get up and running with Kubernetes!
CCDE Practical Studies (All labs)
3 BooksCCDE lab
All the Books of The Medical Futurist
6 BooksWe put together the most popular books from The Medical Futurist to provide a clear picture about the major trends shaping the future of medicine and healthcare. Digital health technologies, artificial intelligence, the future of 20 medical specialties, big pharma, data privacy, digital health investments and how technology giants such as Amazon...