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About the Book

Any organization's ability to focus on what matters most to their customers is directly related to their ability to get valuable feedback from them. While more and more organizations embrace agile practices during the development of their services, they often lack in how they collect feedback and therefore don't get the benefits they are after. After all, what is the upside to investing in being able to pivot, if there is no information available to guide the direction of that pivot? The fact that many roadmaps leave little room for flexibility significantly contributes to this and building powerful roadmaps is a really hard task. How does one get feedback about a house without building it completely? How does one give feedback about a car without being able to drive it around the city for a couple of hours?

This book describes a process and practical techniques for building a powerful roadmap for your product or service, one that allows any organization to get valuable feedback from their customers.


About the Author

Gino Marckx’s avatar Gino Marckx

@ginomarckx

In 2002, Gino started working with some of Belgium's most prominent Agile promoters. Very soon after that, he joined the Belgian XP/Agile User Group and became actively involved in promoting Agile techniques and practices, because he believes in their effectiveness. As a consultant he has shifted his practice to coaching individuals and organizations as they embrace Agile. Gino strongly relies on his passion for team dynamics, his experience in leadership positions, and his technical expertise. Over the course of the last few years Gino has helped large organizations across the world implement Agile Thinking principles to improve their business.

He likes to spend his spare time with family and friends enjoying cycling, travel, art, music, poetry and bragging about the supreme quality of Belgian beer.

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