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About the Book

"Measuring UX" provides the essential framework for quantifying the impact of design. This practical guide moves beyond subjective feedback to cover usability metrics, behavioral analytics, A/B testing, and powerful ROI calculations. Learn how to align design improvements with key business outcomes and effectively communicate the financial value of UX to executives and stakeholders.


About the Author

Gideon Adeyemi’s avatar Gideon Adeyemi

Gideon Adeyemi is a seasoned product expert with years of experience, specialising in designing user-friendly solutions to complex problems using data-driven methods and ensuring the product’s success after launch. He writes about his experience building real-world, successful products.

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