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About the Book

People are the reasons why we build Products. Products are means to solve a problem for the people. The products should make an impact on people's life. Innovation is useless unless it helps the human kind.

The Product Thinking is all about understanding what people do today, difficulties they face and designing a solution to make their life easy. This book will take a problem to be solved and walk you through the process of:

• Define a Problem: Understand how to define who your customers are and how to uncover the problem that you plan to solve for users. You will learn how to use Job mapping to uncover problems to be solved.
• Modeling a Business: You will learn to how to design your value proposition that's useful for both your users and sponsors.
• Envisioning a Product: Understand how to tell a story about your product using Conceptual Story.
• Ideation: Understand how to generate ideas for solving problem using Impact Mapping and Job Mapping.
• Research: Understand tools and techniques to validate the problem to solved. Learn how to run value hypothesis and capture user experience. Learn to build Customer Journey Maps.
• Organize: Learn tools and techniques to prioritize and organize product features into a Product Roadmap. You will learn techniques like Business Value Estimation, User Story Mapping, Story Slicing.
• Refine, Plan and Build: Learn tools and techniques to collaborate with development team, refine details and build product quickly to validate assumptions.

The goal of the book is to help you run through the whole process as quickly as possible to validate your product idea. The author shares his experience throughout the book to help you connect with the concepts and techniques.

About the Author

Satisha K V

@satishakv

I'm a strong believer of the fact that human beings are born with a trait to inspect and adapt. Human beings collaborate well in small herds. So I believe that any activity (software development, coaching or training) is highly effective when worked with smaller teams, hands on than taking on an enterprise. I had privilege to sit next to customer and develop software to solve their problems 30 minutes into my first job. So I strongly believe in collaborating with customer's to build simple and valuable products rather than building sophisticated fancy products.

I have over 20 years of experience in developing software products in various roles such as a Programmer to Product Owner but every role focused on the  value being created for the end user. Now, I run two startups Leanpitch[https://leanpitch.com] focused on Product Management and Product development education and leanGears [https://www.leangears.com] focused on building products for Product Management and startup space.