About the Book
Six years ago, I programmed a web app, but it didn’t get much traffic, so I started researching everything on online marketing. I thought the best way to learn would be from other marketers, so I started a private Berlin-based marketing group with consultants and company owners. Through these sessions, I was privy to tactics from marketers working with companies like Goldman Sachs, Amazon Audible, Delivery Hero, Research Gate, etc. To balance things off, I also conferred with peeps active in the darker side of internet marketing, like shady coupon website owners and fitness ebook sellers.
The book, which is the product of these sessions and my own experiments in applying the ideas, outlines a multi-modal system for growing a website. It dips into SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing.
I relegate the explanation of implementation details to footnoted links and instead focus on explaining the overarching principles and mental models needed to start dabbling in each area. I hope to get you 80% of the way there, leaving the rest to specialised texts on each topic.
My book has a special focus that will appeal to the programmer crowd in that it goes into detail on the issues that websites face when implementing online marketing strategies, like domain names choice pitfalls, internationalisation woes, and potential for keyword cannibalisation through URL structures.
About the Author
Jack Kinsella was born and raised in Ireland then moved to England where he read law at Oxford University. Soon after graduating, he realised that the cramped cubicles of a London law firm weren't exactly his cup of tea. He quickly quit corporate claustrophobia, taught himself to program in Ruby on Rails, and used these skills to build himself Oxbridge Notes, the UK's largest marketplace for legal study materials.
While living in Berlin and growing his business, Jack ran a private "growth hacker" group to discuss online marketing techniques. Through years of these closed-room conversations, he amassed a collection of strategies that he later published in his book, Entreprenerd.
Jack also co-founded Bolivian Express, an English-language magazine in Bolivia, and he likes to compose electronic music and blog at https://www.jackkinsella.ie.