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About the Book

Growth Hacking and Lean Marketing enables startups to reach a global audience, with little to no budget.

In this book, growth engineer Omar Mohout shares his views, tips and tricks on how companies can go and grow globally with shoe string marketing budgets. 


About the Author

Omar Mohout’s avatar Omar Mohout

@omohout

Growth Engineer: building repeatable, scalable customer acquisition engines for born-on-the-web companies

Entrepreneur turned advisor & mentor.Author of the "Lea(r)n Pricing: Pricing Strategies for startups" book. www.leanpricing.co

As an advisor I try to practice a "hands-off unless requested" approach. If required, I have hands-on experience with executing go-to-market with a major focus on scaling cloud & web based services.

Things I (like to) do:

  • Provide perspective gained by building startups, scaling sales, hitting walls & being acquired
  • Collaborating with value add investors
  • Building web based products, figuring out the business model, pricing and go-to-market strategy
  • Setting-up advisory boards to accelerate hungry-to-grow-startups
  • Writing articles about the tech & startup landscape in Belgium

Member of the Advisory Board for the following great startups:

  • ReleaseQueue - automated release management software (www.automate-dev.com)
  • ProSoccerData - football management software (www.prosoccerdata.com)
  • Inventive Designers - multichannel customer communications (www.scripturaengage.com)

Mentor at the following top-notch accelerator programs:

  • Founder Institute
  • IdeaLabs
  • Startathlon

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